- The module is a part of the Media and Entertainment Area at MICA and is designed to cultivate an analytical mindset of students in the Business of Emerging Technology Landscape, including animation, VR/AR/VFX, Metaverse, Blockchain, NFTs, Coins & Tokens
- MICA’s Adjunct Faculty Dr Darshan Ashwin Trivedi brings learnings of his film new ‘Lakiro’ which has become the first Gujarati film to launch its NFT, to the classroom
- Along with the course offered by MEM area, we have also taken the initiative to open a lab focusing on metaverse: Dr Shailendra Raj Mehta, President and Director, MICA
NE EDUCATION BUREAU
AHMEDABAD, DEC 22
As India anticipates an increase in demand for digital products and immersive elevated experiences, MICA, India’s premier B-school for Strategic Marketing and Communication, on Tuesday announced it has launched a module giving a deep dive into Metaverse, Blockchain, NFTs, etc.
We are honored to present our esteemed Keynote Speaker, Mr. Kamal Bali, President, and Managing Director, Volvo Group, India, for the Inauguration Ceremony of ICMC 2023 – “Enhancing Customer Engagement: Connecting AI with Humans.”#ICMC2023 #MICAschoolofideas #FutureofMarketing pic.twitter.com/L3OA80dekv
— MICA (@MICA_Ahmedabad) December 12, 2022
The module ‘Business of Emerging Technology Landscape’ will give an overview of Metaverse, Blockchain, NFTs, and Coins & Tokens that will help students understand the business implications of these new technologies before getting into the industry.
As part of the specialization, second-year students will be able to create their own NFT, create a Metaverse using AR/VR, how to build an ideal crypto portfolio, kinds of crypto coins, business of NFT, etc.
Shedding light on the new trends, Dr Shailendra Raj Mehta, President and Director, MICA, said, “Immersive technology is an addition to human experience and has the potential to transform consumer-centric business. We have consciously decided to integrate futuristic technology experience into our curriculum and pedagogy so that students get the required knowledge before they go out and work. Along with the course offered by MEM area, we have also taken the initiative to open a lab focusing on metaverse.”
Dr Githa Heggde, Dean, MICA said, “MICA’s mission is to develop empathetic leaders and thinkers who are creative and adaptive problem-solvers for a rapidly changing world. The School has constant dialogue with faculty, alumni and industry to follow, evaluate and understand relevant technology and industry trends thus creating thought leaders who disseminate knowledge not only in the classroom but also to industry leaders through training and seminal publications.
MICA is also setting up a Meta Lab which will carry out academic research and publish high-quality research papers and establish MICA as the leader in academic research in the domain of metaverse. The Lab shall collaborate with industry/metaverse start-ups who can conduct consumer research to develop a deeper understanding of how metaverse influences consumer decision making and thus business itself in the ever-disruptive ecosystem.”
The course is designed to cultivate an analytical mindset of students to be able to conduct various functions within the area. Using case studies, discussions and best practices of specific organisations, students will develop global and national perspective to apply learnings into day to day business situations.
Prof Santosh Patra, Head, MEM at MICA said, “Business School curriculum and pedagogy is all about being industry relevant and industry ready. More so when the consumer and society is going through the techno-disruption, Media and entertainment (M&E) industry has embraced the immersive consumer experience for its thriving business so it was pertinent for us to integrate immersive technology in our curriculum.”
Prof Patra adds, “We have eminent speakers from the industry share their learnings and bring relevance to our classrooms. Recently, a film by Adjunct Faculty Dr Darshan Ashwin Trivedi has become Gujarat’s first film to launch its own NFT and through this, he brings immense knowledge on NFT’s to our students.”
Dr Darshan A Trivedi’s ‘Lakiro’, the First Gujarati Film, launches NFTs
‘Lakiro’ is a relationship based drama that revolves around a couple and their journey after the marriage. Writer and Director of Lakiro, Dr Darshan Ashwin Trivedi who also teaches Media and Entertainment Management at MICA, says, “Success of films in India is a function of fandom. We saw growth in consumption and patterns of fans sharing content and grabbed this opportunity to tokenize our key creatives. NFT is a buzz word for international content and I am delighted to give exclusivity to fans within the world of ‘Lakiro’.”
