Royal Enfield launches the new Super Meteor 650 at Rs 3,48,900 onwards in India

NE BUSINESS BUREAU
CHENNAI, JAN 16

Royal Enfield on Monday  launched the new Super Meteor 650 across India and Europe, as the brand announced retail availability and price of the motorcycle. Built as two distinct variants – Super Meteor 650 and the Super Meteor 650 Tourer – and in seven distinct colourways, the new Super Meteor 650 will be available starting at Rs 3,48,900 (ex-showroom, India), at GBP 6,799 (OTR, the UK), and at €7,890 (MSRP, France).

Display and bookings in India began on Monday, and deliveries will commence February onwards. Bookings across Europe begin today as well, with retails starting by mid of March 2023.

• Royal Enfield’s eagerly anticipated thoroughbred cruiser, the Super Meteor 650, showcased at EICMA, unveiled in all its stellar shades at Rider Mania, now launched across India and Europe
• Based on the highly acclaimed 650 twin engine and a new chassis, the Super Meteor takes Royal Enfield’s 121-year-old heritage of producing exquisitely designed motorcycles perfectly suited for touring, to a new level
• Available in two distinct variants and seven striking colourways, starting at Rs 3,48,900, GBP 6,799 and € 7,890 | Bookings across India and Europe to began on Monday

The Super Meteor 650 continues Royal Enfield’s heritage of building superlative cruisers. It is centered around the acclaimed 648cc twin platform that, since 2018, has enjoyed worldwide recognition within the multi-award-winning motorcycles, Interceptor INT 650 and Continental GT 650. It has been rigorously tested on proving tracks, Belgian PAVE, and the highways, byways, towns and city centres of India, the UK and Spain, clocking up over one million kilometres in the process to ensure the most reliable and enjoyable ride.

Commenting on the new Super Meteor 650, Siddhartha Lal, Managing Director of Eicher Motors Ltd. said, “The Super Meteor 650 is an evolution of all our focus and efforts in the middleweight segment over the years, and is a thoroughbred, retro cruiser in every sense. Its design language, geometry, form-factor and the gorgeous 650cc twin engine make it the most stunning, accessible and capable cruiser in the category. We’ve enhanced the refinement levels of this motorcycle, and you can feel it in its smooth throttle response across the range. The motorcycle has confidence inspiring stability, takes corners well and feels planted at highway speeds. It is a perfect mid-segment motorcycle that may actually interest even people who are not interested in cruisers. We believe the Super Meteor will expand the market for cruisers around the world and take the Royal Enfield twin platform a notch higher”

Speaking on the occasion of the launch of the Super Meteor 650, Royal Enfield CEO, B Govindarajan, said, “We have focused not just on building great motorcycles, but reimagining propositions that transcend traditional motorcycling segments. The Royal Enfield Meteor 350 that replaced the Thunderbird in our portfolio did just that, as it made cruising easy for riders across the globe, and became one of our highest selling motorcycles in Europe and other parts of the world. The Super Meteor 650 breathes new life into the cruising segment, and creates its own identity as an authentic, accessible, mid-segment cruiser”

A quintessential cruiser, the Super Meteor 650 combines uncluttered controls and instrumentation with relaxed rider ergonomics; rock-steady stability on highways with pure riding pleasure on even on the most winding roads where it is keenly responsive to steering inputs. Its flexible, smooth engine has torque aplenty and its cool retro styling is infused with clearly recognisable Royal Enfield DNA. It has a physically imposing presence, yet remains an easy ride, whether you are traversing vast landscapes or heading towards the vanishing point on the horizon.

The Super Meteor 650 is available in five striking colourways: Astral Black, Astral Blue, Astral Green, Interstellar Grey and Interstellar Green. The Super Meteor 650 Tourer, which comes kitted with a touring windscreen, deluxe touring seat, pillion backrest, is available in two distinctive two-tone finishes: Celestial Red and Celestial Blue.