NE BUSINESS BUREAU
AHMEDABAD, MARCH 6
Consumer healthcare company, Strides Consumer Private Limited (SCPL), on Friday, announced its entry into western Indian with two products- an oral Nicotine Replacement Therapy (NRT) and a topical analgesic cream for joint care, a company statement said. The company’s new move comes immediately after its recent successful expansion into eastern and northern markets, while it was first launched in the south in 2019.
Speaking about the expansion,Subodh Marwah, CEO, Strides Consumer Private Limited said, “Today, the consumer healthcare sector in India is valued at $ 3 Bn and expected to witness a twofold growth by 2024. Our expansion into new geographic sphere testifies our vision to take our brand and products to every customer in the nation. Our products NIXIT and JOINTFLEX are based on advanced formulations with extensive research to ensure we cater to the requirements of every consumer.”
NIXIT is a great tasting NRT Gum. NRT is the recommended first-line therapy by WHO and USFDA which helps to quit smoking. NIXIT follows the 3 months step down the dosage schedule of NRT. At present, the NRT market is pegged at Rs 156 crore and projected to reach Rs 450 crore by 2023. SCPL’s NIXIT has launched its gums at a very attractive price point – Rs. 49 for 2 mg gum & Rs 55 for 4 mg gum. In research, the flavour and mouthfeel of NIXIT Gums have been highly appreciated by the consumers.
JOINTFLEX, a topical analgesic cream, helps build healthy joints. Fortified with super ingredients GLUCOSAMINE and CHONDROITIN SULPHATE, it provides powerful, fast-acting and long-lasting pain relief. While India is home to 180 million arthritic patients, most of the current topical analgesic products treat only muscle pain, leaving the huge section of joint pain unattended. JOINTFLEX is exclusively designed to address the joint pain segment and is a complete joint care product. JOINTFLEX has been a preferred brand in the US for over 20 years now and also helping consumers in 15 other countries. In India, it comes as an ayurvedic formulation.
