- The brand plans to launch similar adventure-theme resorts in Bengaluru, Shimla and other popular holiday destinations
- This resort will be opened for the public from Saturday, July 15
- It will remain open from 8:30 am to 10:30 pm
- For the convenience of fun-loving Amdawadis, it is ideally located 10-km distance from SP Ring Road in Ahmedabad
GOWRI MANICKAVASAGAM.
AHMEDABAD, JULY 11
Roostels India, in collaboration with Viacom18 Consumer Products, opened its first experiential holiday staycation in India, Roadies Rostel in Ahmedabad on Monday. It is the first franchisee under the ‘Roadies Rostel brand’. This strategic move marks a significant milestone for the company as it plans to expand its footprint in at least 15 more locations across the country.
Through Roadies Rostel in partnership with Leisure Arc, guests can look forward to an immersive experience and unmatched hospitality. They can also participate in various sports and leisure activities. The Ahmedabad resort also has 17 Roadies-themed rooms that have been specially designed, keeping the needs of today’s travellers in mind.
The launch event in Ahmedabad was attended by Sonu Sood, popular Indian actor, film producer, humanitarian, and philanthropist, along with Roadies – Karm ya Kaand Insiders Abhimanyu Raghav and Shreya Kalra, Ex-Roadies – Nandini and Sapna Malik and Colors Gujarati artists- Arman Kotak aka Akash Pandya from ‘Rashi Rikshawwali’ and Swara Soni aka Vaishaki Shah from ‘Moti Baa Ni Nani Vahu.’
Commenting on the launch, Amit Shah, Managing Director Leisure ARC, said, “We are delighted to be a franchise partner of Roadies Rostel. Our property has been specially designed to cater to the needs of adventure enthusiasts, and guests can expect comfortable accommodations with modern amenities, delicious local cuisine, and a vibrant community of like-minded travellers and explorers. Roadies Rostel Leisure ARC offers a unique experience and will be a popular weekend destination for people of Ahmedabad and attract backpackers from across the country.”
This resort will be opened for the public from Saturday, July 15. This is also senior citizen friendly with special amenities for pets, families. We have 54 adventure sports and the minimum rate per sport is only Rs 300. We will also offer special discounts during festival seasons. It will remain open from 8:30 am to 10:30 pm. For the convenience of fun-loving Amdawadis, it is ideally located 10-km distance from SP Ring Road in Ahmedabad, added Amit Shah.
Savor the Flavors of the Road, Where Culinary Delights Meet Adventurous Appetites.
For Enquiry Contact Us: +91 9318454956
Visit us: https://t.co/bKzCCaRiuK@viacom18store @mtvroadies#roadiesrostel #viacom18consumerproducts #viacom18store #mtvroadies #roadies #foodislife pic.twitter.com/CUIuhzuRz8— Roadies Rostel (@Roadiesrostel) July 8, 2023
Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “We are thrilled to announce the launch of Roadies Rostel, in Ahmedabad. This is a significant first step in the journey of Roadies Rostel and we look forward to redefining the boundaries of hospitality and bringing the spirit of Roadies to the realm of travel and backpacking.”
Ankit Gupta, Founder and Director of Business Development, Roostels India said, “We are pleased to embark on this strategic partnership with Viacom18 Consumer Products and launch Roadies Rostel. Indian travellers are looking for resorts that offer adventure, experience, luxury, and quality of life. Through this brand, we are looking to capture the diverse traveller’s base. We stay committed to our plans to expand operations in the country and will continue to bring distinctive services to tourists visiting India’s popular destinations”.
Roadies Rostel is one of its kind experiential holiday brand in the country and allows guests to live the Roadies experience and connect with like-minded people. The franchisee properties will have several adrenaline-pumping challenges that are inspired by the iconic Roadies show. Through its consistent efforts and widespread marketing, the company has plans for exponential growth with this property.
After the star-studded launch in Ahmedabad, Roadies Rostel is eyeing opening similar staycations in Bengaluru, Shimla, Manali, Kasauli and Goa.
Adventure lovers can call +91 96 6204 5598 and +91 87 5870 0444 for further info.
