R ARIVANANTHAM
CHENNAI, AUG 19
Godrej Security Solutions, a division of Godrej & Boyce, the flagship company of the Godrej Group, unveiled their latest innovations at the Secure 4.0 event in Chennai on Saturday. The leading security solutions brand showcased cutting-edge advancements in home and institutional security, underlining its commitment to excellence and innovation.
Unveiling the 3 new advanced security solutions products at the press conference, Pushkar Gokhale, Business Head of Godrej Security Solutions, expressed the brand’s commitment to constant innovation to meet evolving security needs. He said, “Our journey at Godrej Security Solutions is marked by our commitment to innovation and the delivery of effective solutions that align with our customers’ changing security requirements.
- The launch of the ‘New Matrix Home Locker with I-Warn Alarm system’, ‘SmartFog integration’ and ‘Accugold’ Gold purity Testing machines, represents a significant leap forward in security solutions
- Plans to sell over 1,000 of new products during 2023-2024: Pushkar Gokhale, Business Head of Godrej Security Solutions
- The company embarks to expand the number of exclusive experience centres to 50 across the nation
- Recognizing Chennai’s status as one of the fastest-growing markets, with an impressive Compound Annual Growth Rate (CAGR) of 15% year on year, the brand is focused on expanding its footprint, particularly within the jeweller community
- Retrofitting option is available for existing Godrej security products, says the official
The launch of the ‘New Matrix Home Locker with I-Warn Alarm system’, ‘SmartFog integration’ and ‘Accugold’ Gold purity Testing machines, represents a significant leap forward in security solutions. We have invested significantly in research and development, allowing us to introduce state-of-the-art Solutions that bolster the security of both institutions and homes. We are excited to present these breakthrough products as a part of our Secure 4.0 initiative, and confident that these shall empower all our Customers including Jewellers, with unparalleled protection and peace of mind.”
Interacting with the media, Pushkar Gokhale said that the company plans to sell over 1,000 number of these new products before the end of the current financial year.
He also revealed that the existing Godrej Security Solution’s customers can avail the retrofitting facility for their existing products on a minimum cost if they opted for it.
Advanced home security solutions are available for home security as low from Rs 9,000, he added.
The highlight of the event was the introduction of the new Matrix Locker with I Warn—a sophisticated security solution that exemplifies the fusion of traditional security with modern digital integration. The inception of the new Matrix locker originated from recognizing consumers’ aspiration for a home storage solution that not only radiated a premium design but also heightened aesthetics, effectively meeting their longing for a locker option that boasts enhanced visual appeal. This advanced home locker boasts a comprehensive security ecosystem tailored to meet the diverse needs of customers in today’s dynamic environment. It is equipped with the I-Warn sensor which is an additional layer of security that alerts homeowners whenever unauthorized access or tampering with lockers occurs.
Chennai, the fastest growing market with CAGR of 15% Y-O-Y
Recognizing Chennai’s status as one of the fastest-growing markets, with an impressive Compound Annual Growth Rate (CAGR) of 15% year on year, the brand is focused on expanding its footprint, particularly within the jeweller community. The Secure 4.0 event showcased a range of innovations, including the Matrix Locker with I warn, alongside comprehensive security solutions and revolutionary technology like the ‘SmartFog’ – A powerful fogging security system designed to halt intruders in their tracks, adding an additional layer of protection. In addition, Godrej Security Solutions also introduced ‘AccuGold’ – A gold testing machine to determine the gold purity with the highest accuracy.
Chennai’s emergence as a key market for institutional security, especially within the jeweller community due to their substantial gold holdings, has not gone unnoticed. Godrej Security Solutions prides itself on its best-in-class after-sales service, characterized by its robust service infrastructure, extensive network of channel partners, and authorized service providers that cater to the diverse corners of Chennai. The brand believes that these three innovative offerings—the new Matrix Locker with I-Warn, SmartFog, and a heightened focus on after-sales service—will enable it to spearhead growth in Chennai’s rapidly expanding institutional and home security sectors.
Awareness campaign on insurance claims
Gokhale further revealed an ongoing awareness campaign focusing on insurance claims. He emphasized that many businesses lack awareness about the inclusions and exclusions of their
Insurance policies, particularly the fact that insurance companies do not cover any Cash which is not kept inside a Safe. He stated the criticality of having a locker to store cash else the claims in the event of theft of cash will not be considered by the Insurance company. The campaign aims to equip businesses with the knowledge needed to make informed decisions, mitigate risks, and effectively safeguard their financial interests.
With an unwavering commitment to innovation and security, Godrej Security Solutions is consistently redefining industry standards. Secure 4.0 is part of the brand’s ongoing effort to raise awareness about evolving threats and to encourage users to adopt the best security measures available.
New Matrix Locker
The New Matrix Locker stands as a pinnacle of craftsmanship and technology, offering KeyLock and Digital Lock variants. The Key Lock variant introduces a revolutionary Dual Control Lock, while the Digital Lock version provides an array of security options, including User Code, Master Code, and an essential Override key. This dual-layered security ensures that only authorized users can access the meticulously designed interior, featuring adjustable toughened glass shelves and intelligent lighting. With Double Wall Protection incorporating an Armour plate, Matrix Locker forms an impervious defense against external threats. The Auto Freeze feature bolsters security by temporarily suspending access after repeated failed attempts. Its compatibility with GSM Module, External Hooter, and I-Warn creates a comprehensive customizable security system tailored to individual needs, making Matrix Locker a true embodiment of security and functionality. The I-Warn sensor acts as an extra security layer, notifying homeowners in case of any unauthorized access or tampering with lockers.
Smart Fog
Smart Fog is one of a kind and first ever concept to be introduced in Indian market. It is a brilliant fogging security system that effectively halts intruders. This revolutionary product adds an extra layer of protection to the overall security ecosystem of jewellers. It utilizes advanced technology to detect unauthorized attempts to open any vault or safe. It is equipped with remote cloud-based application as well as wireless technology for triggering the system. When triggered, Smart Fog emits a thick fog made of concentrated liquefied glycol – harmless to humans but capable of causing panic and immobilizing the culprit owing to zero visibility, allowing ample of time to the on-site personnel to take necessary measures.
Accugold
Accugold is the Gold Testing Machine by Godrej to determine gold purity with the highest accuracy. This machine is designed to give you the composition of the ornament under testing, without damaging the ornament. Whether you are a jeweler, a bank or a financial institution, this machine is the perfect addition to your business.
