Air India unveils fashion-forward crew uniforms to mark the arrival of a new era in in-flight couture  

Crafted by Indian celebrity couturier, Manish Malhotra, in his Mumbai atelier, the new uniforms feature an array of colours and timeless designs. The collection mirrors a rare, harmonious blend of rich Indian heritage and aesthetics with 21st-century style, elegance, and comfort.

The new uniforms will be introduced in a phased manner over the next few months, starting with the entry of service of Air India’s first Airbus A350.

Commenting on this, Campbell Wilson, Chief Executive Officer & Managing Director, Air India, said: “Air India’s crew uniforms are amongst the world’s most storied in aviation history, and we firmly believe that Manish Malhotra’s innovative ensemble will script an exciting new chapter for Air India’s future narrative. It perfectly captures the essence of our new identity, service principles, and our pursuit of setting new benchmarks in global aviation.”

Malhotra’s take on modern Indian style complements Air India’s recently unveiled new global brand identity as the flag-bearer of a more confident, progressive, and resurgent new India.

The female cabin crew attire features a ready-to-wear ombré saree with intricate patterns reminiscent of Indian heritage architecture (jharokha) and the Vista (new Air India logo icon), paired with a comfortable blouse and blazer. The ready-to-wear sarees can be optionally worn with comfortable pants, which provides greater flexibility to female cabin crew to choose the style they most identify with and brings a unique East-meets-West look. The ombré sarees for the senior female cabin crew will be aubergine-to-burgundy, combined with aubergine blazers, exuding a balance of authority and sophistication. Conversely, junior female cabin crew will wear vibrant red-to-purple ombré sarees combined with red blazers, embodying youthfulness and energy.

An elated Manish Malhotra said: “I am honored to have been given the opportunity to design the uniforms for Air India. It is a privilege to be able to contribute to the national flag-bearer and showcase the elegance and charm of Indian fashion. My aim was to create uniforms that capture the essence of India’s diverse culture and traditions while also embodying a modern and sophisticated look. By incorporating quintessential hues that are symbolic to India, I hope that these uniforms not only make the crew feel proud but also leave a lasting impression on the guests, representing the warmth and hospitality that India is known for.”