- NIDian celebrates PM Modi’s ‘Design in India, Design for the World’ Vision by opening the largest Electric Motorcycle Showroom in Ahmedabad
- UV’s new experience center in Ahmedabad joins Ultraviolette’s vision for 50 Global futuristic experience centers worldwide
- The F77 Mach 2 aligns with Prime Minister Narendra Modi’s vision of “Design in India, Design for the world”
- The Space Station is equipped with advanced digital diagnostic capabilities with on-call technical assistance straight from Ultraviolette HQ in Bengaluru
NE BUSINESS BUREAU
AHMEDABAD, AUGUST 28
Continuing its charter of ‘Making in India, for the World,’ Ultraviolette (UV) on Wednesday launched its newest UV Space Station Experience Center in Ahmedabad. This inauguration represents the third city in a planned series of expansion across India, following the recent opening in Pune. The brand’s Ahmedabad experience center underscores Ultraviolette’s ongoing commitment to cultivating a culture of discerning motorcycle enthusiasts across India.
The new experience center highlights Ultraviolette’s alignment with Prime Minister NarendraModi’s vision of “Design in India, Design for the World.” At the launch of the UV Space Station in Ahmedabad, Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, “Our F77 and F77 MACH 2 models are not only imagined, designed, and made in India but are also crafted to the highest standards. This initiative perfectly aligns with PM Modi’s vision of ‘Design in India, Design for the World’ and our commitment to combining local innovation with global impact. We are excited to extend our presence to Ahmedabad with this new UV Space Station.”
Answering Navjeevan Express correspondent’s query “Whether Ultraviolette would initiate any special initiative for NIDians?”, Narayan said that he would discuss about it with his mentor Praveen Nahar, Director of the National Institute of Design and take an informed decision.
F77 MACH 2’s competitive edge and pricing
When asked about F77 MACH 2’s competitive edge and pricing, Narayan Subramaniam, said, “Globally, electric motorcycle prices often exceed $20,000, catering primarily to a niche market. The Standard version is priced at ₹ 2,99,000 and Recon ₹ 3,99,000. Our goal with the F77 Mach 2 is to democratize high-performance EV motorcycles and integrate them into the broader motorcycling community worldwide.
Ultraviolette stands out as the only manufacturer offering an 8-year/800,000 km battery and drivetrain warranty with the F77 Mach 2—a testament to its confidence in the durability and reliability of its products”
The new UV Space Station in Ahmedabad further amplifies this vision by bringing the brand’s innovative spirit and high-performance electric motorcycle – the F77 MACH 2 to a broader audience, reflecting its strategic approach to expanding its footprint in key Indian markets. With each new experience center’s inauguration, Ultraviolette continues to set new benchmarks in the electric vehicle space, reinforcing its status as a leader in PM Modi’s vision – ‘Design in India, Design for the World.’
The new facility, located in Makarba, Ahmedabad, is the largest electric motorcycle showroom in the city & first-of-its-kind in Gujarat and underscores Ultraviolette’s ambition to establish its presence in 10 Indian cities by Diwali 2024.
The UV Space Station in Ahmedabad spans 3,000 sqft and serves as a 3S facility—encompassing sales, service, and spares—offering a comprehensive brand experience. It is equipped with advanced digital diagnostic capabilities and on-call technical assistance directly from Ultraviolette HQ in Bengaluru.
Ahmedabad, known for its rapidly growing customer base and openness to new technologies, is a strategic location for Ultraviolette. The city’s progressive attitude makes it an ideal environment for introducing groundbreaking products like the F77 MACH 2. The new center provides a premium experience with facilities, including a showroom, service center, workshop, charging infrastructure, and a customer lounge. Visitors can expect interactive technology zones, seamless vehicle configuration, tech-enabled merchandise, an accessory zone, test ride experiences, and comprehensive service support.
Niraj Rajmohan, CTO & Co-Founder Ultraviolette, commented, “The launch of the UV Space Station in Ahmedabad reflects our dedication to delivering excellence and unparalleled service. Ahmedabad’s rapid acceptance of innovative solutions highlights its readiness to lead in adopting advanced technologies like electric vehicles. Our Ahmedabad team has been extensively trained to uphold the high standards set by our Bengaluru HQ.”
At the inauguration of the Ultraviolette Space Station in Ahmedabad, Praveen Nahar, Director of the National Institute of Design (NID), Ahmedabad, highlighted, “Ultraviolette exemplifies how design-led brands can elevate technology and set new benchmarks for global innovation. Their unwavering commitment to integrating cutting-edge design with advanced technology is not only reshaping the future of mobility but also positioning Indian brands as leaders on the world stage. This achievement underscores the immense potential of design-driven thinking in driving technological progress and establishing India as a global innovation hub. It is a proud moment for NID that Narayan Subramanian Ultraviolette’s co-founder is an NIDan, showcasing the strength and influence of our alumni in the industry.”
The experience center is located at Earth Arise, Shop 2, Ground floor, SG Highway Service Road, Makarba, Ahmedabad, Gujarat – 380015.
Completely Imagined, Designed, and Made in India, the F77 MACH 2 is now available for purchase and test rides at the newly inaugurated UV Space Station in Ahmedabad. This groundbreaking motorcycle has not only set new standards in the electric vehicle industry but has also emerged as the Most Awarded Electric Motorcycle of the 2024 Season, garnering accolades for its cutting-edge technology, exceptional design, and unparalleled performance.
