GT Bharathi Group launches two landmark active senior living projects in Chennai

• First in Chennai, Elements Introduces Independent Seniors’ Leasing Scheme (ISL Scheme) which allows seniors a financially prudent alternative to traditional home ownership
• GTB is hosting a unique two-day event, ELEMENTS SHOWCASE, on January 25-26, 2025, at Ethiraja Kalyana Mandapam, TTK Road, Alwarpet
• Elements Sattva aims to reiterate the viability and appeal of Urban Senior Living
• Elements Kamalam introduces the Independent Seniors’ Leasing Scheme (ISL Scheme)

These projects represent significant milestones in the company’s vision to redefine senior living and are key components of GTB’s Rs. 350 crore investment announced in March 2024 to expand the ELEMENTS brand.

Elements Sattva: Urban Senior Living in Porur

Building on the success of the Elements 2 project in Alapakkam, which was fully sold and completed on schedule, Elements Sattva aims to reiterate the viability and appeal of Urban Senior Living. Located in Porur, this project offers seniors the opportunity to enjoy a peaceful and fulfilling retirement within the city—eliminating the need to move far from their familiar surroundings. With its strategic location and thoughtfully designed amenities, Elements Sattva promises a seamless blend of comfort, convenience, and community.

Elements Kamalam: Designed for Single Seniors

In a pioneering move to address the unique needs of single elders, Elements Kamalam introduces the Independent Seniors’ Leasing Scheme (ISL Scheme). This innovative scheme allows seniors to lease their homes at 50% of the purchase cost, offering a financially prudent alternative to traditional home ownership. Thus, this scheme provides opportunity for the retail investor to own fully managed asset class with good rental returns.

The ISL Scheme ensures:

• Seniors do not have to tie up significant savings in fixed assets.
• There are no concerns about reselling the asset after their lifetime.
• Leasing costs are at least 25% lower than comparable rentals over a period of time.

This initiative not only eases financial burdens but also provides a service-rich environment tailored to enhance the quality of life for single seniors.

Experience Elements at the ELEMENTS SHOWCASE

To offer seniors and their families a firsthand experience of the ELEMENTS “WAY OF LIFE”, GTB is hosting a unique two-day event, ELEMENTS SHOWCASE, on January 25-26, 2025, at Ethiraja Kalyana Mandapam, TTK Road, Alwarpet. Visitors will get to explore the exceptional services and amenities offered at ELEMENTS retirement communities, including:

• Safety and Security: State-of-the-art systems ensuring peace of mind.
• Smart Homes: Technologically advanced living spaces.
• Medical and Physiotherapy Centre: Onsite healthcare services tailored to seniors.
• Ayurvedic Massage and Salon Services: Facilities promoting relaxation and well-being.
• Community Engagement: Opportunities for meaningful interactions and activities.
• Dining Experience: A taste of the chosen menus designed for optimal nutrition and flavour.

The ELEMENTS SHOWCASE is designed to immerse attendees in the lifestyle and services that make ELEMENTS communities a premier choice for senior living.

“With Elements Sattva and Elements Kamalam, we are not just building retirement homes; we are creating environments where seniors can lead fulfilling lives with dignity, independence, and joy,” said Ashwin Kumar Iyer, Director of Elements Active Senior Living. “These projects reflect our commitment to addressing the evolving needs of seniors and setting new benchmarks in services to our residents. “ added Ashwin.

Replying to a query Mr Ashwin said that ELEMENTS is open for joint development of properties with land owners to democratise ‘Urban Senior Living Concept’ across the nation.

After the success of a Urban Senior Living project at Alapakkam, GT Bharathi Urban Developers Pvt. Ltd. (GTB) has so far invested Rs. 150 Cr and plans to invest over 300 crores in various projects, he added.