- With iconic brands like MAGGI and KITKAT, the company aims to make every visitor’s experience more special, offering moments of togetherness, relaxation, and joy amidst the world’s largest cultural gathering
- This year we took our brand philosophy Have a break, have a KitKat to the Mahakumbh: Gopichander Jagatheesan, Director, Confectionery, Nestlé India
- This Maha Kumbh, Nestlé MAGGI has brought people together with its campaign, ‘2 Minutes Apno Ke Liye’: Rupali Rattan, Director, Prepared Dishes and Cooking Aid, Nestlé India
NE NEWS SERVICE
AHMEDABAD, FEB 23
Through vibrant on-ground activations, Nestlé India is all set to add warmth, comfort, and a sense of community to Maha Kumbh 2025. With iconic brands like MAGGI and KITKAT, the company aims to make every visitor’s experience more special, offering moments of togetherness, relaxation, and joy amidst the world’s largest cultural gathering.
At the core of these activations is the MAGGI Maha Kumbh campaign, “2 Minute Apno Ke Liye,” highlighting MAGGI’s role in bringing people together. MAGGI has set up special branded zones and dedicated selfie points, where visitors can enjoy steaming bowls of MAGGI and capture their “MAGGI Moments.” As part of its community initiative, Nestlé India distributed 12,000 blankets to Safai Karamcharis and served 2-minute MAGGI meals, offering warmth and nourishment to those who contributed to making the event possible.
Commenting on the initiatives, Rupali Rattan, Director, Prepared Dishes and Cooking Aid, Nestlé India, said, “This Maha Kumbh, Nestlé MAGGI has brought people together with its campaign, ‘2 Minutes Apno Ke Liye.’ A beloved part of Indian households for over four decades, MAGGI has always been a symbol of togetherness. Through this campaign, MAGGI has set up MAGGI Corners—resting pods for people at the Kumbh Mela to create spaces where people can connect, share stories, and make meaningful memories. In addition, MAGGI has also reaffirmed its commitment to responsible waste management. Honoring the community of waste management professionals (safai karamchari) who work tirelessly to keep the Kumbh Mela clean, MAGGI will provide them with MAGGI meals and blankets to help them stay warm during the winter.”
For those seeking a moment of relaxation, the KITKAT Break Zone Activation brings KITKAT’s “Take a Break” proposition to life. Visitors can rest on recycled benches in the specially designed Raen Basera shelters that double as KITKAT Break Zones, blending comfort with sustainability.
Gopichander Jagatheesan, Director, Confectionery, Nestlé India, said, “This year we took our brand philosophy Have a break, have a KitKat to the Mahakumbh. Here we have created a dedicated KIT KAT Zone, where we set up benches made out of KITKAT recycled wrappers, that not only provides comfort for the visitors but also champions sustainability,”
Nestlé India is redefining the Maha Kumbh 2025 experience, creating heartfelt moments of comfort and connection, ensuring that visitors leave with cherished memories and a deeper sense of togetherness and community.
