NE BUSINESS BUREAU
AHMEDABAD, FEB 25
ICICI Lombard on Tuesday conducted a ‘Ride to Safety’ rally under its CSR initiative in Ahmedabad, Gujarat. Chief Guests Mr. N. N. Chaudhary – Deputy Commissioner of Police Traffic East, Ahmedabad, Mr. Safin Hasan – Deputy Commissioner of Police Traffic West, Ahmedabad, Ms. Neeta H. Desai – Deputy Commissioner of Police Traffic Admin, Ahmedabad, Mr. Baldevsinh Vaghela – ACP Traffic A Division, Ahmedabad and Mr. S. J. Modi – ACP Traffic D Division, Ahmedabad, along with ICICI Lombard’s Senior management team flagged off the event which aims to raise awareness about road-safety measures among two-wheeler owners with children riding as pillion riders.
Around 450 + kids along with their parents from nearby school participated in the rally and were given ISI marked helmets and made them aware of non-adhering to the basic rule of safety and wearing a helmet.
ICICI Lombard adopted a two-pronged strategy, one to bring out a behavioural change in parents and children about road safety through customized direct contact programs and secondly by distributing child specific ISI marked helmets to children.
Since the inception of the program in September 2015, the company has touched around 8 lakh lives by creating awareness for life-saving road safety rules and the need for motor insurance from a formative age. In an important milestone, ICICI Lombard has distributed 4.47 lakh + ISI marked helmets to children and aim to distribute 1.5 lakh + helmets this financial year across India.
As per the IRDA guidelines ICICI Lombard is committed to increase Insurance awareness through such CSR initiatives and keeping the promise of our brand ethos of “Nibhaye Vaade”
