R ARIVANANTHAM
CHENNAI, MARCH 4
Piramal Finance has on Tuesday announce launching ‘Aaivu’, a series of short films that redefines lending by emphasizing customers’ intent (Nalla Nokkam) rather than focusing solely on traditional documentation while sanctioning loans to reach the unreached.
The short film produced in five regional languages—‘Aaivu’ in Tamil, ‘Sameeksha’ in Telugu and Kannada, ‘Parakh’ in Hindi, and ‘Paarakh’ in Marathi. These films delve into borrowers’ deep emotional connections and aspirations.
- In a heartfelt and inspiring interview hosted by leading South Star Nizhalgal Ravi, the focus is on Abish Clinton, whose journey to homeownership embodies the virtue of hope: Arvind Iyer, Head of Marketing at Piramal Finance
Through ‘Aaivu’, Piramal Finance showcases its customer-first approach, transforming aspirations into reality said Arvind Iyer, Head of Marketing at Piramal Finance here on Tuesday.
Speaking about the initiative, Arvind Iyer, Head of Marketing at Piramal Finance, said: “At Piramal Finance, we believe lending goes beyond numbers—it’s about understanding the true intent and aspirations of our customers. ‘Aaivu’, our Tamil interpretation of Parakh, embodies this philosophy. It’s about recognizing the dreams of individuals who, despite challenges, remain steadfast in their pursuit of a better future. Through real-life stories, shared by our customers and brought to life by local icons like Nizhalgal Ravi, we celebrate the resilience, hope, and determination that drive them. With ‘Aaivu’, we don’t just offer financial solutions—we honor the emotional journeys that inspire us every day.”
In a heartfelt and inspiring interview hosted by leading South Star Nizhalgal Ravi, the focus is on Abish Clinton, whose journey to homeownership embodies the virtue of hope. The candid conversation between Nizhalgal Ravi and Abish delved into the emotional and aspirational aspects of his journey, capturing the resilience and determination that define his story.
Nizhalgal Ravi navigated the conversation, drawing out Abish’s profound emotions and steadfast hope as he recounted the challenges and victories on his journey to homeownership. The interview not only shed light on the practical steps Abish took but also emphasized the resilient mindset and unwavering optimism that propelled him forward.
‘Aaivu’ is live on Piramal Finance’s YouTube Channel and also on the Sun NXT OTT platform, connecting with a broader audience and amplifying the message of financial inclusion.
