- Building on the momentum of its ~30% growth in FY25, ethnic wear brand launches national sales campaign on Wednesday
- Explore a wide array of ethnic wear products at an unmatched value at Taneira Showroom at Rajhans Society, Ahmedabad
- In Gujarat, the region has shown strong traction, recording an impressive 22% sales growth in FY25
GOWRI MANICKAVASAGAM
AHMEDABAD, JUNE 11
Taneira, the ethnic wear brand, on Wednesday announced the national launch of its first-ever 40% offer on 6-yards of elegance to preserve Indian tradition, strength, and identity. The profound and unique friendship between women and the saree is time immemorial. The saree, a symbol of grace and adaptability, holds profound significance in a woman’s life. The saree, in all its elegance and simplicity, is a vessel of memories, emotions, and traditions passed down through generations. It holds the essence of our heritage, the stories of our ancestors, and the spirit of our culture.
Somprabh Kumar Singh, Chief Sales and Marketing Officer and Ahmedabad showroom in-charge Jatin Parekh with their team announce the national launch of 40 percent discount in Ahmedabad on Wednesday-NE photo
Taneira, a TATA product, has recorded a ~30% growth in FY25 and has had an impressive start to FY26 driven by strong wedding shopping sentiment, which continues to drive its upward growth trend. Continuing this trajectory, the brand has launched its first-ever nationwide sale, offering up to 40% off on a wide range of products across categories, including sarees, ready-to-wear ensembles, unstitched kurta sets, and festive lehengas — all crafted from pure and natural fabrics.
With a strong nationwide network of 80 stores across 41 cities, Taneira is further strengthening its position as the go-to ethnic wear destination. In Gujarat, the region has shown strong traction, recording an impressive 22% sales growth in FY25. With the onset of the festive season, that is much earlier, the Sale is intended to announce the start of the season and give consumers an opportunity to stock up on pure and authentic range of products, set apart by the distinctive design differentiation that Taneira offers.
Speaking on the occasion, Somprabh Kumar Singh, Chief Sales and Marketing Officer said, “This is the first time we’re offering discounts across such a wide range, with products available at up to 40% off. The offer is just an added benefit along with experiencing the richness and purity that Taneira stands for. With a wide variety of authentically sourced handcrafted products and our promise of purity and quality in every piece, we aim to make this experience truly special for our discerning clientele.”
“All our products are custom-made and designed by our team of experts. They come with Tata Group’s certificate of authenticity and woven by traditional weavers across the nation. To keep the environment safe, we maintain stringent sustainability norms. We command less than 10 percent market share. Our online sale contributes nearly 10 percent of the revenue,” added , Somprabh Kumar Singh.
Taneira has not yet decided on the specific period of the national discount sale campign.
From Banarasis, Kanjeevarams, Jamdanis to the Tussars, the brand’s offerings are a tribute to the artisans who preserve India’s weaving legacies. Each Taneira store is designed as a haven for saree lovers, housing wedding zones, festive edit corners, and everyday essentials under one roof. Customers can also browse an impressive selection of other weaving clusters such as pure Silk, Cotton Ikat, Kota Doria, Chanderis and Maheshwaris, South Silks, Sambalpuri, and Vegan collections. Committed to quality, Taneira proudly offers Certification for Pure Zari Kanjeevarams as a mark of genuine craftsmanship, ensuring every piece celebrates India’s rich textile heritage.
