- India’s first toll-free support line for judgement-free fertility guidance
- A stigma-free and unrecorded service by Birla Fertility & IVF, Fertility Circle is available across India at the toll-free number – 1800 123 1515 – on weekdays between 9AM and 6PM in English and Hindi
- Open to individuals, partners, caregivers or anyone with fertility-related questions
NE HEALTH BUREAU
AHMEDABAD, JUNE 30
Birla Fertility & IVF, amongst India’s top three fertility networks, has launched Fertility Circle (1800 123 1515), a first-of-its-kind toll-free support line offering unrecorded fertility counselling services. Available across India in English and Hindi, with plans to extend to regional languages, the initiative is designed to support individuals and couples with guidance, emotional support and clarity, whether they’re planning for parenthood, trying to conceive, considering treatment or simply navigating questions around fertility.
Fertility Circle was created to address a need that is often left unspoken: the lack of accessible, stigma-free, and trustworthy guidance. Fertility struggles are deeply personal and often isolating. An internal study by Birla Fertility & IVF found that over 90% of individuals facing fertility challenges experience emotional exhaustion, yet only 29% seek timely professional support. Many delay getting help for over two years, held back by confusion, stigma, or simply not knowing where to begin. Fertility Circle aims to bridge this gap by offering judgement-free guidance from trained counsellors, with no cost, no pressure, and complete confidentiality.
Global research shows that nearly one in three individuals facing infertility experience elevated stress, anxiety or depression. In India, those undergoing treatment are six to seven times more likely to report high stress compared to those conceiving naturally. The impact goes beyond emotional strain, with more than half reporting a drop in quality of life, and 38% saying they’ve considered quitting work due to the burden of treatment.
“We launched Fertility Circle to make it easier for people to start the conversation without fear, without pressure and without cost,” said Abhishek Aggrawal, Chief Executive Officer, Birla Fertility & IVF. “Whether someone is looking for answers, reassurance or just a listening ear, this service makes sure they’re not left navigating these questions alone. It reflects our belief that true fertility care goes beyond the clinic; it starts with clarity and compassion.”
Parul Tyagi, Chief Marketing Officer, Birla Fertility & IVF, added: “Fertility Circle is designed to be a reliable starting point for anyone with questions or concerns around fertility. We are actively working with organisations and platforms to normalise conversations around reproductive health and extend the reach of this support.”
Key highlights of Fertility Circle
- 100% confidential and unrecorded conversations
- Expert-led and unbiased guidance
- No judgement and no pressure ever
- Available in English and Hindi (regional languages coming soon)
- Open to individuals, partners, caregivers or anyone with fertility-related questions
- Service available – Monday to Friday, 9:00 am to 6:00 pm
With this initiative, Birla Fertility & IVF continues to strengthen its model of care, staying true to its philosophy of delivering fertility care that is both emotionally supportive and clinically reliable.
Fertility Circle by Birla Fertility & IVF: Where every question is welcome
Whether someone is just beginning to explore fertility treatment or has been struggling in silence, Fertility Circle ensures help is just a phone call away. No pressure. No judgement. Just a support system that lends a listening ear. To speak to a fertility counsellor, call 1800 123 1515 – because every fertility journey deserves compassion, clarity and trust.
