- The campaign has swept across major Indian cities, driven by a unique combination of radio, digital, and on-ground activations, and an unprecedented digital takeover by 100 RJs from Mirchi stations across India and Live Solar Powered Radio Studio in Ahmedabad with the power of the sun – our very own Suraj Bhaiya!
NE ENTERTAINMENT BUREAU
AHMEDABAD, AUG 8
In a first-of-its-kind celebration of grit, innovation, and sustainable progress, Mirchi, India’s leading entertainment brand, has joined hands with the Adani Group to amplify the launch of their third film under the powerful narrative of “Hum Karke Dikhate Hain.”
The campaign has swept across major Indian cities, driven by a unique combination of radio, digital, and on-ground activations, and an unprecedented digital takeover by 100 RJs from Mirchi stations across India and Live Solar Powered Radio Studio in Ahmedabad with the power of the sun – our very own Suraj Bhaiya!
Mirchi set up a fully solar-powered live radio studio at Gurudwara Crossroads, Thaltej, showcasing how renewable energy can energize not just Agriculture, Hospitals & Schools but also entertainment.
The unique initiative was a part of the campaign to highlight the importance of clean energy and celebrate the role of Suraj Bhaiya — in transforming lives. The entire setup was powered completely by solar panels, making it a truly zero-emission broadcast.
The live show was hosted by Mirchi’s popular RJs — RJ Krutarth and RJ Urvi — who engaged listeners and onlookers with fun conversations, interactive activities, and trivia around solar energy. The duo brought alive inspiring stories of how Suraj Bhaiya is helping communities, while also shining a spotlight on Adani Solar’s pioneering work in making renewable energy accessible and impactful.
This initiative also reflected Adani’s Group unwavering spirit of “Hum Karke Dikhate Hain” — a commitment to turning bold ideas into reality. By powering an entire live broadcast purely through solar energy, Adani and Mirchi proved that innovation and determination can truly lead the way towards a greener tomorrow.
At the heart of this campaign lies Adani’s newly launched solar film, which highlights the company’s unwavering commitment to renewable energy and sustainability. As the film paints a hopeful picture of India’s solar future, Mirchi RJs stood united in echoing the spirit of action — ‘Hum Karke Dikhate Hain.’
