- We are excited to launch this powerful AMG coupé in Gujarat. Being an important market for Mercedes-Benz, Gujarat has always shown a strong appetite for top-end luxury vehicles including performance vehicles. With AMG CLE 53, we continue to redefine the luxury performance segment in the region. The launch of the AMG GLE 53 along with the roll-out of the much awaited ‘Dream Days’ festive campaign, marks the beginning of the festive season across India, further elevating a festive spirit for our discerning customers in Gujarat: Brendon Sissing, Vice President – Sales & Marketing, Mercedes-Benz India
- Mercedes-Benz introduces ‘Dream Days’ festive campaign offering attractive finance schemes for the customers
- Ahmedabad continues to remain one of Mercedes-Benz India’s key metro market in the western region with a strong demand for top-end luxury segment priced above Rs. 1.5 cr
- Five AMG DYNAMIC SELECT driving programmes: Slippery, Comfort, Sport, Sport+ and Individual for customised vehicle characteristics
- Combined fuel consumption (WLTP): 9.3-9.7 l/100km
- The Mercedes-AMG CLE 53 4MATIC+ Coupé will be priced at INR 1.35 Cr (ex-showroom, all-India) in Ahmedabad
NE BUSINESS BUREAU
AHMEDABAD, SEPT 3
India’s most desirable luxury carmaker Mercedes-Benz on Wednesday launched the stunning Mercedes-AMG CLE 53 4MATIC+ Coupé in Ahmedabad, marking the latest AMG’s debut in Gujarat. With this introduction, Mercedes-Benz continues to strengthen its top-end vehicle portfolio in the key western market, an important region that has consistently shown robust growth in demand for Mercedes-AMG and top-end luxury cars.
Mercedes-Benz also rolled out the 2025 festive campaign in Gujarat along with other important markets, named ‘Dream Days’ campaign. Innovative and curated financial solutions to create festive excitement and drive customer sentiment. Mercedes-Benz Dream Days is a 360-degree festive campaign with a focus on creating quintessential Mercedes-Benz luxury experiences for customers at every touch point, offering innovative financial solutions on the back of strong ATL and focused on-ground campaigns.
For customers, the campaign offers innovative financial solutions that aim at encouraging them to pursue the purchase of their dream Mercedes-Benz. These tailor-made initiatives are expected to excite customers and create positive sentiment in the market. The campaign is also focused at addressing customers’ aspirations in the emerging markets, which have future growth potential and where Mercedes-Benz has been expanding its footprints.
The launch of the Mercedes-AMG CLE 53 4MATIC+ Coupé aims to enhance the celebrations for customers in Gujarat, where luxury consumption typically peaks around the festivities. The sporty, elegant two-door model combines the best of both worlds – the agility and sportiness of the C-Class with the space, elegance and status of the E-Class; delivering an unparalleled driving experience with a stunning road presence for performance enthusiasts.
Key Product Highlights
- Powerful AMG Performance: The CLE 53 is powered by a 3.0-litre inline six-cylinder turbocharged petrol engine, producing 449 hp and 560 Nm of torque (600 Nm with overboost). It sprints from 0–100 km/h in just 2 seconds.
- Electrified support: The integrated starter generator (ISG) provides an additional 23 hp and 205 Nm, ensuring instant torque delivery and smooth hybrid functions.
- Driving Dynamics: The model features AMG Performance 4MATIC+ all-wheel drive, AMG SPEEDSHIFT TCT 9G transmission, and five dynamic driving modes (Slippery, Comfort, Sport, Sport+, Individual), offering outstanding agility and adaptability.
- Enhanced handling: Standard rear axle steering improves agility at low speeds and stability at higher speeds. The AMG RIDE CONTROL suspension allows selectable damping between Comfort, Sport and Sport+.
- Striking interior & design: Equipped with the latest generation MBUX infotainment system, AMG-specific displays, ambient lighting with 64 colours, and exclusive AMG sport seats, the CLE 53 balances everyday comfort with performance elegance.
Gujarat continues to be a key region for Mercedes-Benz India, representing one of the fastest-growing luxury markets. Ahmedabad in particular has emerged as top market for high-end luxury cars, thanks to the entrepreneurial and affluent customer base. With the CLE 53 launch coinciding with the festive period, Mercedes-Benz expects strong traction from performance-focused buyers looking for exclusivity and excitement in their celebrations.
Pricing and Availability
The Mercedes-AMG CLE 53 4MATIC+ Coupé is priced at INR 1.35 Cr (ex-showroom, India) and will be available for bookings across all Mercedes-Benz dealerships Ahmedabad and across Gujarat. Deliveries are expected to commence immediately.
Dream Days Festival
With Dream Days, Mercedes-Benz India deepens its commitment to cater to customer’s wishes of owning a Mercedes-Benz, enabling new-age dreamers and achievers across cities. Mercedes-Benz India is launching the first-of-its-kind on-ground event Dream Days Festival, starting October 2025. It is scheduled to be held in Ahmedabad on 1st and 2nd November 2025. This two-day festival will bring together the entire range of Mercedes-Benz cars across Sedans, SUVs, BEVs, AMGs and the iconic G.
Attracting over 300 participants each day, the Mercedes-Benz Dream Days Festival promises a meticulously designed driving track that showcases the technical prowess and versatility of the SUVs and Sedans. Customers will get behind the wheel and navigate a series of dynamic terrains and simulations including Side Slope, Articulation, Stepped Incline, Smooth Descent, G-Turn, Slalom, and Emergency Braking. The festival also features the immersive Burmester Sound Experience, all designed to deepen the emotional connection between the brand and its valued customers. The event will culminate with a sundowner.
