- 63% of senior executives expressed interest in relocating or establishing operations in GIFT City
- Our survey findings show that GIFT City is gaining enormous traction as a rising global financial and tech hub, and businesses are incredibly optimistic about GIFT City’s future: Gayathri Parthasarathy, Partner and Leader – Financial Services, PwC India
NE BUSINESS BUREAU
GIFT CITY, GANDHINAGAR, SEPT 29
GIFT City is fast emerging as a rising global financial and technology hub, with nearly half (49%) of senior executives surveyed indicating very high growth potential for the region’s role as a hub for the Banking, Financial Services and Insurance (BFSI) sector, according to PwC India’s latest report titled, “Moving the needle on Gujarat’s GIFT City.”
The survey of 200 respondents reveals strong interest from businesses to establish or expand operations in GIFT City, with 63% of senior executives expressing intent to relocate or set up business operations there.
Sanjeev Krishan, Chairperson of PwC India said, “GIFT City represents a transformative opportunity for India to strengthen its position in the global financial services and technology ecosystem. While the region has already made significant strides, bridging gaps in talent availability, lifestyle infrastructure and ecosystem maturity will be key to unlocking its full potential. We are actively guiding clients on how to leverage GIFT City’s advantages — from evaluating business models to regulatory navigation and talent strategies. This is the moment to build on the strong policy framework and create a thriving global hub that reflects the ambitions of kal ka Bharat.”
While 77% of executives believe finance and technology talent is available in GIFT City, the demand for specialised roles — including blockchain, cloud security, risk technology and global regulatory compliance — is rapidly growing. Gayathri Parthasarathy, Partner and Leader – Financial Services, PwC India said, “Our survey findings show that GIFT City is gaining enormous traction as a rising global financial and tech hub, and businesses are incredibly optimistic about GIFT City’s future. As the ecosystem matures, with the right talent and regulatory impetus, GIFT City can be the nucleus for India’s next wave of BFSI and technology innovation.”
Clients increasingly view GIFT City not just as a regulatory or tax-friendly jurisdiction, but as a long-term strategic base to serve global markets, build innovation capabilities and attract high-quality talent. The city is becoming a test bed for next-generation financial services and technology models, where global institutions and Indian enterprises alike can co-create solutions for the future. As India accelerates towards the vision of kal ka Bharat, GIFT City stands out as a symbol of what’s possible when policy, innovation, and global ambition come together.
