- Inspired by Korea’s bold imagination, these playful ice candies blend vibrant flavours, fun shapes, and slushy textures to redefine indulgence
Following the success of LOTTE Krunch, the launch marks another milestone in K-culture-led innovation for Indian consumers
“Subak & Shark deliver more than refreshment — they bring emotion, connection, and K-Cool energy to every bite,” says Marketing Head Rishabh Verma
NE FEATURES BUREAU
AHMEDABAD, OCT 16
LOTTE India Corporation Ltd. has unveiled Subak & Shark, a first-of-its-kind Korean-inspired ice candy duo that’s set to add a splash of colour, flavour, and fun to India’s frozen dessert aisles. Crafted for Indian palates but infused with the creativity of Korean pop culture, Subak & Shark introduce a whole new category — slush ice candies — combining refreshing flavours, playful textures, and whimsical shapes that promise to delight kids, teens, and adults alike.
This launch follows the remarkable success of LOTTE Krunch—India’s first Korean 4-layered ice cream bar—and marks another milestone in LOTTE’s journey of innovation and its mission to make “K-Cool” a household expression across India.
A Splash of K-Play: The Flavours of Fun
Subak, which means watermelon in Korean, blends juicy watermelon and strawberry flavours with crunchy chocolate-coated peanut “seeds”, shaped like a real watermelon slice — an instant hit for those who eat with their eyes first.
Meanwhile, Shark bites into a bold orange–strawberry fusion in a quirky shark-shaped form — merging taste and imagination in every slurp. Together, they transform simple ice candy into a multi-sensorial snacking experience.
The Campaign: “Refreshingly K-Cool”
LOTTE is rolling out an energetic K-culture campaign built on the idea of being Refreshingly K-Cool. Featuring K-pop-style vibes, anime-inspired storytelling, and vibrant digital assets, the campaign brings Subak & Shark’s world alive with colour, music, and motion, turning frozen treats into pop-culture moments.
Voices from LOTTE: Connecting Flavour with Emotion
Rishabh Verma, Head of Marketing, LOTTE India Corporation Ltd., said: “Building on the success of Worldcone and Krunch, Subak & Shark embody LOTTE’s next phase of innovation for India. These ice candies fuse Korean creativity with Indian sensibilities to create a multi-sensorial snacking experience. Today’s consumers seek relevance and connection — Subak & Shark deliver just that, capturing the essence of modern snacking.”
Ankit Dubey, Sr. Brand Manager, LOTTE India Corporation Ltd., added: “Subak & Shark make ice candies fun, expressive, and culturally inspired. Whether it’s kids enjoying the playful shapes, teens sharing them online, or adults indulging in nostalgia, these products go beyond refreshment — they deliver delight.”
Widespread Launch & Accessibility
Priced at ₹20 for a 75 ml pack, Subak & Shark will be available across 50,000+ retail outlets nationwide — spanning modern trade, general trade, Q-commerce platforms, and Havmor-exclusive parlours. Eye-catching in-store displays and youthful packaging will ensure high recall among consumers.
LOTTE’s Promise: Snack, Slurp, and Play
With Subak & Shark, LOTTE India strengthens its leadership in the frozen dessert and confectionery category, reinforcing its commitment to playful innovation and affordable indulgence.
From K-pop beats to candy treats, Subak & Shark bring a refreshing slice of Korea to India — inviting everyone to snack, slurp, and play the K-Cool way!
