NE BUSINESS BUREAU
CHENNAI, NOV 21
In a strong endorsement of innovation-led marketing in real estate, Navin Housing & Properties Pvt. Ltd. has clinched the “Innovative Marketing Concept of the Year” award at the 17th Realty+ Excellence Awards 2025 – South, held at Taj MG Road, Bangalore. The honour recognises Navin’s groundbreaking communication strategy for Navin’s Cedar at Starwood Towers, Medavakkam, centred around the disruptive 3BHLK concept.
Celebrated as one of India’s most credible platforms for excellence in real estate, the Realty+ Awards commended the campaign for its clarity, creativity, storytelling depth, and sharp consumer insight—qualities that helped the project stand out in an increasingly competitive market.
At the heart of the winning campaign is Navin’s futuristic 3BHLK (3 Bedroom Hall Living Kitchen) idea, anchored by an adaptable ‘L’ space that allows homebuyers to customise an additional living area to suit their lifestyle needs—be it a study, den, entertainment zone, prayer room, or wellness corner.
Speaking on the recognition, Navin Kumar, Managing Director, said: “We’re honoured to receive this accolade from Realty+. The Navin’s Cedar launch — centered on our 3BHLK concept and the customizable ‘L’ space — underscores our focus on customer-led design and communication. Offering buyers the privilege to define that extra living area is at the heart of our philosophy, and this award reaffirms our commitment to purposeful, insight-driven marketing.”
Accepting the award on behalf of the brand, Muazzamah, General Manager – Marketing, added:
“The campaign was crafted to help homebuyers visualise a smarter, more adaptable way of living. Seeing this approach celebrated at a respected industry platform motivates us to keep innovating how we narrate our brand and product stories.”
With its modern architectural design, lifestyle-driven layouts, and innovation-forward positioning, Navin’s Cedar at Starwood Towers, Medavakkam, continues to draw strong appreciation from homebuyers, reaffirming Navin’s reputation as a brand that constantly elevates both product and narrative in the real estate space.
