- #Yes2Her campaign assures ₹1,00,000 cashback for women property buyers
- Women Channel Partner network to build India’s largest women-led sales force in real estate
- Entrepreneurship, skilling & transparency at the heart of Y2B’s novel growth strategy
- Initiative aims to boost financial freedom, homeownership & inclusive participation
- Y2B strengthens its statewide expansion with progressive, women-centric reforms
- Reduced stamp duty slabs in many states, lower home loan interest rates, additional tax deductions on interest payments, and subsidies under schemes such as the Pradhan Mantri Awas Yojana (PMAY) equip women with powerful financial advantages
NE BUSINESS BUREAU
AHMEDABAD, DEC 6
Yes2Broker (Y2B), India’s first progressive real estate ecosystem platform, has launched a novel suite of women-led growth initiatives designed to strengthen participation, entrepreneurship, and transparency across the country’s real estate landscape. With a strong statewide expansion plan, the company is rolling out structured programs that integrate incentives, training, and women-focused opportunities—positioning Y2B as a modern catalyst for sectoral transformation.
A key highlight of this vision is the #Yes2Her campaign, a first-of-its-kind initiative that encourages women-led property ownership. Under this program, customers purchasing property in a woman’s name will receive an assured cashback of ₹1,00,000, making homeownership more accessible and financially rewarding.
Furthering this commitment, Y2B is launching a nationwide onboarding drive to recruit women as Channel Partners, with the aim of creating India’s largest women-driven sales and distribution network in real estate. These initiatives are expected to strengthen the company’s footprint across metros and rapidly emerging markets.
The program also aligns with the numerous benefits already available to women property owners in India, making the overall value proposition even stronger. Reduced stamp duty slabs in many states, lower home loan interest rates, additional tax deductions on interest payments, and subsidies under schemes such as the Pradhan Mantri Awas Yojana (PMAY) equip women with powerful financial advantages. Together, these benefits significantly accelerate financial inclusion and housing security for women owners.
Speaking about these forward-looking initiatives, Rajni Asari, CEO & Co-founder, Y2B, said that the company remains deeply committed to building a progressive ecosystem driven by transparency, professionalism, and equitable opportunities. They emphasized that women are poised to play a transformational role in shaping the future of India’s real estate industry, and Y2B is proud to lead efforts that strengthen participation, ownership, and entrepreneurial growth among women.
Adding to this, Sugandha Sayal, Co-founder, Y2B, highlighted that empowering women through structured programs like #Yes2Her will not only boost financial independence but also bring fresh leadership and trust into the real estate sector.
To ensure success for its expanding partner ecosystem, Y2B is rolling out industry-aligned capacity-building modules, covering real estate fundamentals, negotiation and sales strategy, professional certification, and continuous mentorship. Channel Partners will additionally gain access to verified property inventory and qualified buyer leads, enhancing business efficiency and improving closure rates.
Beyond training, Y2B’s partnership model also enhances financial independence for women by enabling them to establish their own entrepreneurial units and earn brokerage-based income, resulting in sustainable and long-term livelihood opportunities.
Through these integrated initiatives, Yes2Broker reaffirms its position as a trusted, future-ready real estate platform committed to empowering women, elevating partner networks, strengthening transparency, and driving sustainable, scalable growth across India.
