NE BUSINESS BUREAU
NEW DELHI, APRIL 15
Smartphone major TECNO on Tuesday announced that it has initiated multiple partnerships to provide meals to people of the low-income communities affected by the outbreak of coronavirus in India. Through its alliance with Zomato Feeding India and 100+ channel partners, TECNO will distribute ration kits to support more than 60,000 people across India, a company release said.
Commenting on this noble initiative and unique on-ground collaborations with channel partners, Arijeet Talapatra, CEO, TRANSSION India said, “These are unprecedented and difficult times. Our Prime Minister, his leadership team, our doctors and health members work continuously to ensure our safety and well-being. The social distancing has been hard on everyone, and especially those who lack access to basic and essential provisions like food. We, at TECNO, are doing everything we can to support as many of them as possible; to ensure they have food on their plates and enough ration to sustain themselves and their loved ones.”
Through Zomato Feeding India’s ‘Feed the Daily Wager’ project, TECNO will distribute ration kits to support 20,000 people from local communities in Delhi, Noida, and Gurugram. Talking about the collaborative effort, Chandan Mendiratta, Head, Zomato Feeding India said, “These are trying times, and it’s necessary for us to lend a helping hand to take care of the worst-hit strata of our population. Zomato Feeding India’s ‘Feed the Daily Wager’ initiative has been able to help 2.5 lakh households so far, and with support from Techno, we are looking to enable another 20,000 in the National Capital Region. If you have not donated as yet or want to top up, go ahead and visit https://www.feedingindia.org/donate to make a difference.”
Parallelly, TECNO in a unique on-ground combined initiative with its 100+channel partners’ will see both parties contributing equally to supply ration and food to about 40000 needy people affected across 140 cities during the lockdown period.
To begin with, TECNO along with its channel partners will inject Rs 60 lakhs in these efforts. The idea is to have all parties contribute to creating a sizable pool of funds that can be used to put together an adequate stock of necessary food items required for supply.
Earlier, the company has also collaborated with key government institutions in the National Capital Region like Yatharth Hospital & Noida police to supply masks and thermometers to healthcare and administrative workers who are at the frontline, helping India combat the pandemic.
