- Nationwide 360° rollout spotlights telematics-led car insurance revolution
- Shanai Ghosh says SmartDrive “makes insurance easy, friendly and surely rewarding”
- Gujarat emerges as a high-growth engine for Zuno’s digital-first car insurance
- From transparency to tangible benefits—Zuno powers safer roads and smarter premiums
NE BUSINESS BUREAU
AHMEDABAD, DEC 11
Zuno General Insurance has launched a bold new nationwide campaign—‘Good Drivers Choose Zuno’—to promote its flagship Zuno SmartDrive, India’s first telematics-based, app-led car insurance programme that rewards responsible driving with real benefits including weekly and monthly gift vouchers and renewal premium discounts. The campaign amplifies Zuno’s mission to make insurance easy, friendly and transparent for India’s Next-Gen drivers.
Shanai Ghosh, MD & CEO of Zuno General Insurance, said the new campaign is designed to reimagine how young India experiences insurance, placing behaviour-based rewards at the centre.
“Good driving is an everyday act of responsibility, so it deserves real appreciation.”
Reinforcing Zuno’s promise to make insurance simpler and more rewarding, Ghosh added: “Zuno SmartDrive is an extraordinary proposition. It rewards people for something as everyday yet meaningful as driving responsibly.”
Ghosh highlighted that Gujarat—particularly Ahmedabad, Surat and Rajkot—has emerged as a priority market with strong digital adoption of usage-based insurance. According to her, SmartDrive’s transparency, personalised pricing and safety-led features are accelerating demand in the state.
SmartDrive: Where Technology Turns Safe Driving Into Real Savings
Using mobile-based telematics, SmartDrive tracks acceleration, braking, speed, phone usage and other behaviour metrics to build an accurate, personalised Driving Score that unlocks rewards.
SmartDrive benefits include
- Weekly and monthly fuel/shopping vouchers
- Discounted car insurance renewal premiums
- A certified Safe Driver Score
- Trip-by-trip driving insights
- Safer habits and reduced crash likelihood
By mapping driving behaviour with precision, SmartDrive also functions as a practical Car Crash Alert mindset, encouraging safer habits across India’s roads.
Zuno Driving Quotient (ZDQ): India’s First Free Pre-Purchase Driving Test
To democratise access to usage-based insurance, Zuno has launched the ZDQ Challenge, open to all—Zuno customers and non-customers alike.
Participants can:
- Download the Zuno app
- Complete a five-day assessment
- Receive a personalised driving score
- Unlock discounts on car insurance plus gift vouchers
This makes Zuno the first insurer in India to offer a large-scale, app-based, pre-purchase driving test with real financial rewards.
A Campaign Built on “Delightful Disbelief”
The campaign is driven by three digital films featuring quirky characters—an alien lounging on a sofa, a seatbelt-obsessed ghost, and a confused genie—designed to capture the surprise people feel when their car insurance actually rewards them.
Ketan Mankikar, Head of Marketing & PR, Zuno General Insurance, said: “Zuno SmartDrive is an extraordinary proposition. It rewards people for something as everyday yet meaningful as driving responsibly. And when the product itself breaks the category mould, the campaign must be equally disruptive.”
“With ‘Good Drivers Choose Zuno,’ we wanted a clutter-breaking narrative that captures the delightful disbelief people feel when their car insurance rewards them for their safe and responsible driving. It’s bold, playful and reflects our core promise at Zuno: making insurance easy, breezy and surely rewarding.”
Gaurang Menon, Regional & Creative Head West, Hashtag Orange, added: “We’ve been doing some truly creative and strategic work with Zuno over the years, and this time we collectively made sure a standout product like Zuno Smart Drive gets the kind of communication it deserves.”
“It’s not often that you get to build a campaign that flips every typical category trope on its head. We had a blast bringing the Good Drivers Choose Zuno campaign to life with characters as unexpected as aliens, a ghost, and even a genie. Work like this isn’t possible without a brand team that believes in bold ideas. Big thanks to Ketan and the entire Zuno team for backing the vision and taking it all the way.”
Massive 360° Rollout Across India
The three-month campaign spans:
- Google ecosystem & programmatic networks
- Instagram, Facebook, LinkedIn, X, YouTube
- OTT platforms, influencer collaborations & premium publishers
- Meme marketing & content-driven integrations
- Radio, outdoor, transit media and cinema
The goal is to drive participation in the 5-Day SmartDrive Challenge and boost app-led engagement across high-potential markets including Gujarat.
