- Rebranding marks shift from payments pioneer to AI-first global digital payments powerhouse
- AvenuesAI to anchor future growth with CCAvenue and deep AI-led innovation across the value chain
- New identity aligns with global ambitions, tech moat and next-gen AI-driven payment infrastructure
- AI-powered risk, routing, fraud control and DPI solutions to define the company’s future
NE BUSINESS BUREAU
GANDHINAGAR, DEC 11
In a defining corporate transformation, Infibeam Avenues Ltd has received in-principle board approval to shed its decade-old identity and rebrand itself as AvenuesAI Limited, marking its evolution into a full-stack AI-led digital payments and fintech technology leader. The change—subject to statutory and corporate clearances—signals a decisive shift from a diversified infrastructure company to a deep-tech, AI-first global payments enterprise.
Explaining the rationale behind the shift, Vishal Mehta, Chairman and Managing Director, said:
“As the digital economy evolved, so did we. Our company has undergone a profound transformation. What began as a payments and e-commerce infrastructure firm is now progressing towards becoming a full-stack, AI-led digital payment technology company. Artificial intelligence will power nearly every layer of our value chain, from authorization and routing to fraud detection, credit scoring, digital public infrastructure, cloud technologies, and scalable platform architecture.”
Vishwas Patel, Joint Managing Director, added: “This shift is not incremental, it is foundational. AI is no longer an enabler; it is central to who we are and what we are building. The name AvenuesAI captures this transformation with clarity and purpose, reflecting our commitment to embedding AI deeply across our products, platforms, and operations.”
A Strategic, Purposeful Rebranding
- Strategic Alignment
The new name aligns the company with its strengthened AI technology stack, global ambitions, and long-horizon product roadmap under its flagship payments brand CCAvenue. As AI-driven analytics, decisioning and automation reshape global fintech, the AvenuesAI branding positions the company to capture high-value opportunities and build scaled revenue streams. - Stakeholder Clarity
For investors and partners, the transition to AvenuesAI enhances visibility into the company’s AI-first digital payments identity. It also elevates global brand perception and reinforces the company’s positioning within AI-powered fintech—sectors associated with faster growth, stronger productivity and superior valuations. - Global Digital Payments Footprint
The company’s international operations span the UAE, Saudi Arabia, Australia, the United States and Oman (in partnership with three major banks). Global digital payment businesses command higher take rates, enabling meaningful revenue momentum.
AI now powers the company’s mission-critical layers—payment processing, routing, fraud detection, risk engines, digital public infrastructure work, and enterprise-grade cloud platforms—enhancing scale, precision and automation across the entire value chain.
Strong Growth Momentum in Payments
The company continues to hold a significant share of India’s digital payments market. In H1 FY25–26, revenue surged 84% on a half-year basis while TPV grew 26% year-on-year, reflecting strong merchant adoption and platform scaling.
Post-rebranding, AvenuesAI will continue offering its full portfolio of digital payments and fintech solutions through CCAvenue, which maintains deep partnerships with more than 200 banks. Its robust collaborations across public-sector, private-sector and cooperative banks continue to strengthen merchant trust and expand digital penetration across SMEs and rural markets.
