- Ajax and Austin openings take the brand’s North American footprint to 10 showrooms
- Global jewellery major marks its 416th and 417th showrooms worldwide
- Flagship Canada outlet unveiled in Ajax; premium-format showroom opens in Austin
- Expansion reinforces India’s leadership in modern, responsible jewellery retail
NE BUSINESS BUREAU
AHMEDABAD, DEC 26
Indian-born global jewellery brand Malabar Gold & Diamonds has strengthened its North American presence with the launch of two new showrooms in Canada and the USA, taking its total showroom count in the region to 10.
The brand’s third showroom in Canada was unveiled at Ajax, Ontario, while its seventh USA showroom opened in Austin, Texas. With these additions, Malabar Gold & Diamonds now operates 417 showrooms globally across 14 countries, further consolidating its position as the fifth-largest jewellery retailer in the world.
The Ajax and Austin showrooms were inaugurated on December 6 and December 7 respectively, in the presence of senior leadership from Malabar Gold & Diamonds, along with customers and well-wishers.
Commenting on the expansion, M.P Ahammad, Chairman of Malabar Group, said: “Our North American operations have always been a pivotal part of our international growth journey, and we are proud to expand our retail presence in the region with 2 new showrooms. The launch of our Austin & Ajax showrooms reflects our commitment to elevating India’s jewellery craftsmanship onto the world stage and advancing our ambition to become the world’s No.1 jewellery retailer. These launches also reaffirm our dedication to customers across continents who continue to place their trust in our brand. It is not merely about adding new retail spaces, but about building cultural bridges, creating new standards of transparency, and introducing the world to the unparalleled richness of Indian jewellery design. We remain focused on strengthening our global presence through responsible practices, innovation, and the unwavering values that have guided us for over three decades.”
Showroom Highlights
The Ajax showroom, positioned as Malabar Gold & Diamonds’ flagship outlet in Canada, spans over 6,000 sq. ft. and showcases 30,000+ jewellery designs across gold and diamond categories. Featuring more than 25 exclusive brands and collections, the showroom offers an extensive range of bridal, occasion, daily-wear, and office-wear jewellery. It also includes a customised jewellery design facility, luxurious customer lounge, and ample parking.
The Austin showroom has been developed as one of the brand’s most premium formats in the USA, presenting 20,000+ jewellery designs in 18K and 22K gold and diamond jewellery, along with a customised design facility and an upscale customer lounge.
Abdul Salam K.P, Vice Chairman of Malabar Group, said: “As we expand our footprint across North America, sustainability, responsibility, and ethical business practices remain central to our growth strategy. The jewellery industry is undergoing rapid transformation, and we believe that true leadership comes from not only offering world-class products but doing so with unwavering integrity. The launch of our Austin and Ajax showrooms is another step in delivering a retail experience that combines global luxury with ethical value. Our customers can trust that every piece they purchase is crafted with respect for people, the environment, and the global supply chain. We are also investing in strengthening our ESG initiatives across markets, ensuring that our expansion brings measurable positive impact. As we grow internationally, we remain committed to fostering local relationships, creating employment opportunities, and introducing customers to world-class jewellery backed by the highest standards of responsibility and craftsmanship.”
Malabar Gold & Diamonds currently operates seven showrooms in the USA—Los Angeles, New Jersey, Dallas, Chicago, Naperville, Atlanta and Austin—and three showrooms in Canada located in Ontario, Vancouver and Ajax.
Highlighting future growth plans, Shamlal Ahamed, Managing Director – International Operations, Malabar Gold & Diamonds, said: “North America has evolved into one of the most influential and high-potential markets in the global jewellery industry. The region is home to a vibrant Indian sub-continental diaspora that deeply values traditional craftsmanship, while also attracting a growing audience of mainstream customers who appreciate the contemporary elegance and design diversity that Malabar Gold & Diamonds brings. Our expansion into Austin & Ajax reflects our deep understanding & trust in the city’s jewellery landscape and we are confident that these showrooms will go on to become a preferred jewellery shopping destination for residents. Our presence in North America remains vital to our global expansion plans and to this effect, we have charted an ambitious expansion plan for both the USA & Canada. In the USA, more showroom launches are being planned across San Francisco, Seattle, Tampa, Virginia, Detroit, Houston, Charlotte, Phoenix, New York, and San Diego. In Canada, expansion is being planned to Calgary, Vancouver & Montreal in the near future.”
Malabar Gold & Diamonds is globally recognised for its customer-centric policies and the ‘Malabar Promise’, which includes transparent pricing, lifetime maintenance across showrooms in 14 countries, guaranteed buyback, certified diamonds, 100% value on gold and diamond exchange, hallmarked jewellery, responsible sourcing, fair pricing, and ethical labour practices.
ESG initiatives remain a core pillar of Malabar Group, with 5% of net profits allocated to social responsibility programmes across markets. These focus on health, hunger eradication, housing, education, women empowerment, and environmental sustainability. The group’s Hunger Free World initiative distributes over 115,000 meals daily across 119 locations, while education programmes in India have benefited tens of thousands of underprivileged children and women.
