- Youth-driven EV brand accelerates Gujarat entry with first retail store, test rides and immersive lifestyle experience in Ambawadi
- Indie e-scooter priced at ₹1,50,999 promises performance, rugged design and smart urban mobility for next-gen riders
- CEO Aravind Mani calls Gujarat a “natural market” as River turbocharges pan-India EV expansion and service network
NE AUTOMOBILE BUREAU
AHMEDABAD, FEB 20
India’s electric mobility revolution just hit a new gear in Gujarat as River Mobility opened its first retail experience store in Ahmedabad, bringing its youth-centric Indie electric scooter closer to the state’s fast-growing tribe of eco-conscious, performance-hungry riders.
Strategically located in Ambawadi, one of the city’s prime retail hotspots, the sleek 900 sq. ft. experience store offers hands-on access to the Indie electric scooter, alongside exclusive accessories and lifestyle merchandise tailored for young urban commuters who want style, sustainability and substance in one ride.
The brand has also ensured strong backend support with a dedicated 2,700 sq. ft. service facility at Nava Vadaj, just 7 km away, delivering seamless after-sales care and reinforcing rider confidence.
Future on two wheels: The Indie electric scooter stands ready at River’s Ambawadi store, offering Gujarat’s youth a bold new electric mobility choice.- NE photo
Gujarat emerges as EV hotspot, River accelerates entry
Highlighting Gujarat’s rising EV momentum, Aravind Mani, Co-founder and Chief Executive Officer, River Mobility, said:
“Gujarat today stands among the top ten states for EV adoption, reflecting strong policy support and growing consumer momentum. Its robust transport infrastructure and quality-conscious consumers make it a natural market for high-quality electric scooters like ours. We see Ahmedabad as a pivotal starting point for our deeper, long-term presence in Gujarat.”
With EV adoption surging and youth increasingly shifting toward sustainable mobility, River’s Ahmedabad entry positions the brand at the heart of one of India’s most promising electric vehicle markets.
Indie: Built for India’s bold, urban generation
Priced at ₹1,50,999 (ex-showroom, Ahmedabad), the Indie electric scooter blends rugged engineering with futuristic aesthetics, targeting young professionals, students and gig economy riders seeking performance and reliability.
Customers can:
- Experience live test rides
- Explore accessories and lifestyle gear
- Book vehicles instantly
- Access fast, dedicated servicing
The store offers a complete ecosystem—from discovery to ownership—creating an immersive EV journey for first-time and experienced riders alike.
River races toward pan-India EV dominance
The Ahmedabad launch marks another milestone in River Mobility’s aggressive national expansion, adding Gujarat to its growing presence across Rajasthan, Delhi NCR, Madhya Pradesh, Bihar and other high-growth markets.
By combining youth-focused design, strong service infrastructure and expanding retail presence, River is positioning itself as a powerful new force in India’s rapidly evolving electric mobility landscape.
The River Store Ambawadi is located at Plot No. 376, A Harimanjul, Ground Floor, Shop No. 4 & 5, Tarek Mehta Marg, near Ketav Petrol Pump, Ambawadi, Ahmedabad.
