- India’s largest retailer adds nature-powered beauty brand rooted in Himalayan traditions
- Acquisition strengthens Reliance’s strategy of scaling purpose-driven Indian wellness brands
- Brand known for indigenous ingredients, clean formulations and conscious mountain sourcing
- Women-led self-help groups and sustainable sourcing remain central to brand philosophy
NE BUSINESS BUREAU
MUMBAI, MAR 11
In a move that reinforces its focus on purpose-led beauty and wellness brands, Reliance Retail Limited, India’s largest retailer, has completed the acquisition of the ‘Pahadi Local’ brand along with its business from Pahadi Goodness Private Limited.
Pahadi Local is a fast-growing Indian beauty and wellness label recognised for its nature-inspired formulations rooted in Himalayan ingredients and traditional wellness practices.
Founded with the mission of bringing the purity and efficacy of Himalayan botanicals into everyday personal care, the brand has carved out a distinctive position in India’s rapidly evolving beauty and wellness market. It is widely appreciated for its clean formulations, transparent sourcing practices, and appeal among consumers seeking authentic and sustainable skincare alternatives.
With this acquisition, Reliance Retail Limited aims to scale a differentiated Indian brand by leveraging its extensive omni-channel retail ecosystem, digital commerce platforms, and robust supply chain infrastructure.
Commenting on the business acquisition, Isha Ambani, Executive Director of Reliance Retail Ventures Limited, said:
“At Reliance Retail, we are focused on curating brands that combine authenticity with innovation and meaningful consumer relevance. Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing, make it a compelling addition to our beauty ecosystem. We are excited to nurture and scale the brand through our omni-channel network and experiential retail platforms, while carefully preserving the purity, integrity, and storytelling that define its identity.”
The Pahadi Local portfolio draws inspiration from traditional Himalayan wellness knowledge, enhanced through modern formulation science to create high-efficacy, purpose-driven skincare products.
The brand also works closely with women-led self-help groups across Ladakh and Himachal Pradesh, supporting local livelihoods while promoting initiatives in healthcare, education and environmental conservation.
One of the brand’s standout ingredients is Gutti Ka Tel (Apricot Kernel Oil), which has earned strong recognition in the beauty industry and loyal consumer following. The ingredient and the brand’s indigenous sourcing approach have also received appreciation from national leaders including Narendra Modi for promoting local enterprise and Himalayan ingredients.
Known for its transparency, minimal processing methods, and environmentally responsible practices, the brand aligns well with Reliance Retail’s long-term vision of building a sustainable beauty and personal care portfolio.
As part of the acquisition, the founding team of Pahadi Local will continue to guide the brand’s creative direction, product development and philosophy, ensuring continuity of its purpose-driven identity and consumer promise.
Going forward, Reliance Retail Limited plans to accelerate the brand’s next phase of growth by expanding its presence across physical retail formats, strengthening digital reach, and driving product innovation.
The acquisition further underscores Reliance Retail’s strategic focus on investing in high-potential Indian brands across beauty, wellness, fashion and lifestyle, particularly those with strong narratives, loyal consumer communities and scalable business models.
