- Full-Throttle Debut: JSW MG Motor India unveils its largest MG SELECT Experience Centre in Surat
- Luxury Reimagined: Gallery-inspired spaces turn cars into sculptural masterpieces
- Star Attractions: MG Cyberster & MG M9 headline next-gen portfolio
- Market Momentum: 15 centres across 14 cities fuel MG’s surge in luxury EV segment
- Surat Rising: City emerges as a fast-growing hub for premium, tech-driven mobility
NE AUTOMOBILE BUREA
SURAT, MAR 17
In a bold acceleration into the future of automotive luxury, JSW MG Motor India has launched its largest MG SELECT Experience Centre in Surat—setting a new benchmark for immersive, high-end EV retail in India.
Built on the philosophy of ‘Reimagining Luxury’, MG SELECT Experience Centres blend innovation, sustainability and bespoke customer journeys, offering discerning buyers a sensorial, design-led encounter with next-generation mobility.
Where cars become art
Inspired by art galleries, the space features minimalist, earthy tones and infinite white landscapes, where each vehicle stands as a sculptural centrepiece. The design philosophy of “less is more” ensures an uncluttered, immersive environment that elevates the luxury buying experience.
Vision, velocity & value
“We are delighted by the overwhelming response to the MG Cyberster and MG M9 since their launch. JSW MG Motor India has also risen to become the second largest brand in the luxury EV segment, an impressive milestone powered by the combined success of both the cars. Surat is fast emerging as a hub for luxury automobiles with a positive customer response. We are committed to delivering a luxury automotive environment that is tailored, technology-driven, and truly resonates with the aspirations of our customers in this vibrant city,” said Milind Shah.
“This centre transcends the traditional showroom experience to redefine automotive luxury for our discerning clientele in Surat. This will also cultivate a community where every customer’s aspirations are realized and their patronage is genuinely cherished,” added Sonam Jain.
The Headliners: Speed meets sophistication
At the heart of the experience are two iconic luxury EVs:
- MG Cyberster – The world’s fastest MG, boasting a 580 km ARAI-certified range and blistering 0–100 km/h in just 3.2 seconds (₹74.99 lakh ex-showroom)
- MG M9 – The “Presidential Limousine” delivering unmatched comfort and executive-class luxury (₹69.90 lakh ex-showroom)
A network driving the future
The Surat facility strengthens MG SELECT’s expanding footprint, now spanning 15 experience centres across 14 cities, catering to India’s rapidly evolving luxury EV market.
Strategically located in the New City Light area, the centre reflects MG’s commitment to curated, tech-driven and personalised luxury experiences for modern consumers.
