Whistle Gets Louder: CSK Unveils ‘WSTL’ to Turn Fans into Inner-Circle Loyalists

R ARIVANANTHAM
CHENNAI, MAR 23

Chennai Super Kings has rolled out a special loyalty-membership programme for its fans — ‘WSTL’ — during its marquee Roar’26 event held on March 22 at the MA Chidambaram Stadium.

Designed as a tribute to CSK’s fiercely loyal fanbase, WSTL aims to deepen engagement by offering a range of exclusive benefits. Members will receive a welcome kit, gain access to a dedicated loyalty store, and enjoy early access to match tickets. The programme also opens doors for select fans to participate in meet-and-greet sessions with CSK players.

  • Chennai Super Kings launches exclusive fan loyalty programme at Roar’26
  • ‘WSTL’ offers early ticket access, meet-and-greets and premium fan perks
  • Membership unlocks curated experiences and official loyalty store access
  • First honour goes to iconic super fan Saravanan at Chepauk spectacle
  • Skipper Ruturaj Gaikwad leads fan-first moment at packed MA Chidambaram Stadium

Fans can enrol in the programme by downloading the official CSK app and completing the registration process.

In a symbolic gesture, the first-ever WSTL membership was presented to noted super fan Saravanan by CSK skipper Ruturaj Gaikwad during the high-energy Roar 2026 celebration.

Speaking on the initiative, K. S. Viswanathan, Managing Director of Chennai Super Kings, said:
“We’ve always believed that our fans are the heartbeat of CSK, and their unwavering support over the years has been truly incredible. With the launch of WSTL, we wanted to create a meaningful way to give back to them through a dedicated fan loyalty programme. This initiative is designed to reward their passion, bringing them even closer to the team they love.”

With WSTL, CSK strengthens its fan-first philosophy, transforming passive supporters into active stakeholders in the franchise’s journey—both on and off the field.