- Bajaj Finserv’s Dhuniverse to unveil ‘Voice of the Nation’ with Shankar–Ehsaan–Loy in Mumbai finale
- 60,000+ aspirants from across India discovered via digital-first platform breaking all barriers
- Winner to co-create Bajaj’s sonic identity & release independent album with Zee Music Company
- Top 10 finalists & wildcard to perform live; nationwide streaming to amplify reach
Platform reflects Bajaj Finserv’s vision to nurture talent and create national icons
NE FEATURES BUREAU
AHMEDABAD / PUNE, MAR 26
In a defining moment for India’s music landscape, Bajaj Finserv has announced the grand finale of Bajaj Dhuniverse, its pathbreaking digital-first music talent platform, set to take centre stage on March 31 in Mumbai.
The much-anticipated finale will unveil the ‘Voice of the Nation’, in the presence of legendary composers Shankar–Ehsaan–Loy, marking the culmination of one of India’s largest technology-led talent searches.
Over six months, Bajaj Dhuniverse has transformed into a powerful discovery engine, enabling over 60,000 aspirants—from metros to the remotest corners—to audition through audio and video submissions and be evaluated by the iconic trio.
From digital dreams to national spotlight
The grand finale will feature live performances by 10 finalists and one wildcard entrant, all handpicked by Shankar Mahadevan, Ehsaan Noorani and Loy Mendonsa.
The winner will not just earn a title—but a career-defining launch:
- Co-create Bajaj’s sonic identity as the ‘Voice of Bajaj’
- Record an independent album with Zee Music Company
- Collaborate with Shankar–Ehsaan–Loy on a Spotify release
Vision backed by purpose
Manav Mianwal, President – Digital Platforms, said: “We owe it to the nation and our people to invest in creating platforms that harness potential and create new role models. We continue to invest in platforms across performing arts, sports, technology and culture, and Bajaj Dhuniverse is one of our long term commitments. The response we have received in Year 1 gives us the tailwinds and the courage to make this even bigger and better in Year 2,”
Masters speak: Talent without boundaries
Shankar Mahadevan said: “What stood out to me about Bajaj Dhuniverse was the intent to find and elevate musical talent from all corners of India. The digital first approach has made participation genuinely inclusive, bringing forward exceptional voices that deserve to be heard.”
Ehsaan Noorani added: “The range, depth and commitment we witnessed during evaluations were extraordinary. The quality of talent coming from across the country has been truly inspiring.”
Loy Mendonsa said: “India has always had immense musical talent. Bajaj Dhuniverse created a platform where musicians could step forward and be discovered. It has been a deeply rewarding experience, and I look forward to the finale.”
A digital-first revolution in talent discovery
Launched as a nationwide initiative, Bajaj Dhuniverse has redefined music discovery by eliminating geographical barriers and enabling equal access across age groups and regions.
- Entries (Nov 7, 2025 – Jan 8, 2026): 60,000+ submissions
- No reliance on TV or mass campaigns—purely digital reach
- Top 100 shortlisted through a rigorous, transparent evaluation
- Finalists mentored via episodic digital format
Grand Finale: March 31, Mumbai
The live event will be streamed nationwide, turning the spotlight on India’s most promising voices as one winner rises to represent the sound of a nation.
