NE BUSINESS BUREAU
CHENNAI, MAY 1
India’s leading jewellery powerhouse Tanishq has turned up the glitter in Chennai with the grand opening of its latest retail destination in West Tambaram, marking a significant step in its deepening connect with Tamil Nadu’s jewellery-loving consumers.
Launched with much fanfare, the new store was inaugurated by Arun Narayan, CEO, Jewellery Division, Titan Company Ltd, along with Narasimhan Y L, in the presence of patrons and company leaders.
Sparkle Meets Strategy
- Retail Milestone: 66th store in Tamil Nadu and 24th in Chennai signals aggressive expansion
- Grand Scale: 8,000 sq. ft. flagship-style store opens in West Tambaram on GST Road
- Tech-Driven Luxury: Diamond Expertise Centre brings advanced authentication tools to customers
- Festive Offer: Complimentary gold coin for buyers during inaugural celebrations (May 1–3)
Strategically located on GST Road, the 8,000 sq. ft. store offers a world-class retail experience, combining Tanishq’s signature craftsmanship with a modern, immersive design that caters to evolving urban tastes.
From classic gold jewellery and dazzling diamonds to solitaires, polki collections, and contemporary daily wear, the store showcases an extensive portfolio. Unique highlights include Anique jewellery, South Indian Glass Kundan designs, and the vibrant natural gemstone collection ‘Hues’, appealing to both traditional and modern buyers.
Adding a technological edge, the store houses the Tanishq Diamond Expertise Centre—a first-of-its-kind multi-tool setup equipped with five advanced devices that enable customers to verify diamond authenticity, origin, inclusions, and brilliance, reinforcing trust and transparency.
To mark the launch, customers can enjoy a limited-period inaugural offer—a complimentary gold coin on purchases between May 1 and May 3, 2026, adding extra sparkle to festive buying.
Speaking on the occasion, Arun Narayan said:
“Tamil Nadu continues to be a key market for us, with a strong affinity for craftsmanship, design, and quality. The launch of our new store in West Tambaram is a reflection of our commitment to deepening our presence in the region while offering an elevated and seamless retail experience. With a diverse portfolio of designs and a customer first approach, we aim to cater to the evolving preferences of our customers and be a part of their meaningful celebrations.”
Echoing the sentiment, Dinesh Kumar added:
“We are delighted to expand our footprint in Tamil Nadu with the launch of our new store in West Tambaram, Chennai. This milestone reflects our continued commitment to making our offerings more accessible while delivering an elevated and immersive retail experience. The store has been thoughtfully designed to cater to the evolving preferences of our customers, offering a wide array of designs across categories. We look forward to welcoming our patrons and being a part of their special moments and celebrations.”
With Chennai continuing to shine as a key consumption hub, this launch reinforces Tanishq’s strategy of blending heritage, innovation, and accessibility, making it not just a jewellery store—but a destination for life’s most cherished moments.
