- Street-side nostalgia meets creamy indulgence in a bold, first-of-its-kind flavour twist
- Real fruit richness, custom spice kick, and youth-centric design power the innovation
- From carts to cones: a desi classic gets a modern, shareable upgrade
- Backed by strong early demand, the quirky pairing is already a top-performing tub
NE FEATURES BUREAU
NEW DELHI, MAY 6
In a move that blends memory with modernity, Havmor—part of LOTTE India Corporation Pvt. Ltd.—has unveiled its bold new creation: Guava Chilli Ice Cream, inspired by India’s iconic street-side snack of guava sprinkled with chilli and masala.
A familiar taste, reimagined
Rooted in a flavour Indians instantly recognise, the new offering delivers a layered experience—sweet, tangy, and spicy—all wrapped in a creamy, milk-based indulgence. Crafted with 25% fruit preparation, the ice cream reinforces real fruit authenticity while staying true to Havmor’s philosophy of evolving familiar tastes rather than reinventing them.
Interactive by design
What sets this product apart is its customisable chilli masala sachet, giving consumers control over the spice level. This dual-format concept adds an element of play and personalization—making it especially appealing to younger audiences seeking immersive, discovery-driven food experiences.
Built on insight, not experimentation
Commenting on the launch, Rishabh Verma, Head Marketing, said:
“Guava with chilli is a deeply rooted flavour across India. With this launch, we’ve taken a familiar experience and made it more contemporary without losing its essence. It’s an example of innovation that feels intuitive rather than experimental.”
Commenting on this, Janaki Patel, AGM Marketing, said: “The strength of this product lies in its balance—of flavour and experience. The chilli sachet introduces personalization, while the fruit content and creamy texture ensure authenticity. Early response has been very encouraging, with the product emerging as one of our top-performing tubs.”
Wide availability, strong buzz
The product is now available across general trade, Havmor parlours, and leading quick-commerce platforms including Blinkit, Zepto, Swiggy Instamart, and Flipkart Minutes.
Supported by a high-impact outdoor and digital campaign, the launch captures the quirky nostalgia of India’s beloved guava-chilli pairing—repackaged for a new generation of adventurous consumers.
With this innovation, Havmor continues to bridge tradition and trend, proving that the most powerful flavours are the ones people already love—just reimagined.
