- Digital-first luxury brand blends artificial intelligence, ethical diamonds and master craftsmanship into timeless creations
- Debut ‘Talisman’ collection transforms ancient symbols into contemporary statements of style and purpose
- IGI-certified lab-grown diamonds, sustainable design and accessible luxury redefine conscious fine jewellery
NE BUSINESS BUREAU
PUNE, JUNE 11
Luxury jewellery is embracing a new identity where innovation, sustainability and artistry shine together. Enter DAIMANTÉ, the latest premium jewellery brand from Caratix Jovella Pvt. Ltd., which is redefining fine jewellery by seamlessly blending artificial intelligence-powered design with timeless craftsmanship and ethical luxury.
Positioned as an AI-led green luxury brand, DAIMANTÉ introduces a refreshing perspective to the Indian jewellery landscape, creating pieces that celebrate not only beauty but also responsibility and individuality.
The brand makes its debut with “Talisman”, an exclusive pendant collection inspired by age-old symbols of protection, courage and transformation. Reimagined for today’s discerning consumers, every pendant is designed to become a personal emblem of meaning rather than merely an accessory, making it an ideal choice for those who seek jewellery with a story.
Crafted in 14K and 18K gold and adorned with IGI-certified laboratory-grown diamonds, the collection reflects the brand’s commitment to sustainable luxury without compromising brilliance or elegance. With prices starting from ₹30,000, the collection opens the doors of premium diamond jewellery to a new generation of conscious luxury buyers.
At the heart of DAIMANTÉ lies the use of Type II-A laboratory-grown diamonds, created using advanced Chemical Vapour Deposition (CVD) technology to deliver exceptional purity while significantly reducing environmental impact.
Speaking about the brand philosophy, Sunny Kumar Singh, Founder & CEO, DAIMANTÉ, said: “Technology should expand imagination, not erase human skill. AI allows us to explore forms and ideas that would be difficult to visualise otherwise, but the soul of each piece still comes from the artisan’s hand. For us, the future of diamonds is not about mining deeper, but about shaping a smarter, cleaner and more conscious era of luxury.”
Every DAIMANTÉ creation combines laboratory-grown diamonds with premium gold and eco-conscious packaging, reinforcing the brand’s sustainable ethos. Each jewellery piece is IGI-certified, BIS hallmarked, and backed by easy exchange and buyback assurance, offering customers confidence alongside craftsmanship.
Operating as a digital-first luxury brand, DAIMANTÉ aims to serve a generation that values transparency, innovation and mindful consumption, while delivering contemporary designs that are as meaningful as they are magnificent.
By marrying cutting-edge AI technology with artisan excellence and ethical sourcing, DAIMANTÉ is not merely launching a jewellery collection—it is ushering in a new chapter in India’s evolving luxury narrative, where brilliance is measured as much by values as by sparkle.
