NE NEWS SERVICE
AHMEDABAD, DECEMBER 2
Direct selling major Netsurf announced the launch of four eco-friendly ‘Rang Dé’ herbal colour cosmetics. Rang Dé caters to the new age Indian women who are not only conscious about what their skin inhales but are also kind to the environment. The innovative makeup product range is absolutely safe for the skin as it is herbal in nature with organic pigments. Enriched with oil and Vitamin E, the make-up essentials by Rang Dé are long lasting, eco-friendly and come with SPF 15++ protection.
Commenting on the launch, Sujit Jain, Founder, Chairman and Managing Director, Netsurf Communications Pvt. Ltd. said, “We have seen a significant shift in consumer behaviour, as the women today are increasingly environment-conscious and well-informed about the side-effects of chemical-based make-up products on the skin. Given this insight and the subsequent demand we decided to introduce Rang Dé, a herbal & skin-friendly range of cosmetics designed to suit Indian skin-tones so our consumers don’t need to tax their skin with synthetic, lead-filled make-up products anymore.”
Rang Dé has gone a step-further as a woman–centric brand by empowering women from the tribal areas. The striking packaging surfaces of Rang Dé product range beautifully showcases Indian tribal art forms like Madhubani, Tikuli, Bhil and Warli adapted from the paintings created by Tribal artists from across India. Netsurf also strives to serve this purpose by actively helping to end the “period poverty” in India. For every ‘Rang Dé’ product sold, Netsurf Network donates a pack of sanitary napkins to tribal girls and women in need.
The exclusive colour cosmetics range includes four products — Lip Colour Palette with 10 shades, Concealer Palette (for dark to medium skin tones) with 6 shades, Concealer Palette (Medium to light skin tones) with 6 shades, and Kajal Pencil with 1 shade.
The Rang Dé Lip Colours are enriched with olive oil, argan oil, baobab oil & desi ghee. The palette is priced at Rs. 1,899, they are nourishing, anti –darkening, lip lightening and lip plumping. The palette comes with an exotic Tikuli art and a bi-functional applicator with a spatula and a brush, a mixing palette to mix & blend the shades together and a mirror- all inside the palette. One can create up to 100 shades of lip colours with the help of these 10 shades.
Available in a wide array of shades, Rang Dé Concealers are enriched with tea tree oil. They are moisturising, vegan, and anti–clogging, non-comedogenic and a palette of five shades with one colour corrector is priced at Rs. 1,799.
There are two variants of Concealer Palettes to cover multiple skin tones. They come with beautiful Madhubani & Bhil Art and mini beauty blenders and mirrors in-built in the palettes.
Rang Dé Kajal comes in a single shade and is enriched with almond oil, baobab oil, desi ghee. Priced at Rs. 499, it is easy to glide and parabens-free.
The Rang De products are available for the customers at: https://netsurfnetwork.com/netsurf/rangde-landing/index.html
