- More than 1,000 people join a festive customer celebration, turning vehicle handovers into a family affair
- Seltos, Syros, Sonet and Carens see strong preference alongside newly launched Sorento
- Festive deliveries reflect positive buying sentiment and customer confidence in Kia’s growing Gujarat presence
- Assured Buyback Programme offers eligible customers residual value of up to 75%
NE AUTOMOBILE BUREAU
AHMEDABAD, OCTOBER 28
269 cars, more than 1,000 people and a festive celebration on overdrive! West Coast Kia put the pedal to the metal this Dussehra, delivering 269 vehicles in Ahmedabad as customers marked the auspicious occasion with new keys, fresh beginnings and a celebration that brought families together.
The milestone for Kia India, one of the country’s leading premium carmakers, signals positive festive buying sentiment and continued customer confidence in the brand, strengthening its presence in Gujarat’s competitive automobile market.
From showroom handovers to a festive family celebration
West Coast Kia went beyond routine vehicle deliveries to create a memorable customer experience. The dealership hosted a celebration at a dedicated convention centre, bringing together more than 1,000 people from customers’ families for a day of food, games, entertainment, music and dance.
The event transformed the handover of new vehicles into a shared celebration, welcoming customers into the Kia family and adding a personal touch to their festive purchases.
Seltos, Syros, Sonet and Carens drive customer preference
The festive deliveries reflected strong customer preference for the Kia Seltos, Syros, Sonet and Carens, alongside the newly launched Kia Sorento. The response points to the appeal of Kia’s diverse product portfolio across customer segments.
The company continues to focus on products that address evolving customer aspirations, with technology, safety and differentiated ownership experiences forming part of its offering.
Assured buyback adds an ownership advantage
Beyond the initial purchase, Kia India is seeking to strengthen its ownership proposition through its Assured Buyback Programme. The programme offers eligible customers an assured residual value of up to 75%, providing greater visibility of a vehicle’s future value and helping buyers plan their ownership journey with greater financial confidence and flexibility.
By combining its product portfolio with structured ownership benefits, Kia aims to extend customer value beyond the showroom and address financial considerations that can influence vehicle-purchase decisions.
Festive momentum, long-term customer connect
The 269 deliveries underline Kia India’s efforts to build its presence through an expanding customer touchpoint network, new product offerings and ownership solutions aligned with changing consumer expectations.
For West Coast Kia, the Dussehra milestone also offered an opportunity to strengthen relationships with customers by making vehicle delivery an occasion to celebrate. As festive demand brings buyers to showrooms, the focus increasingly extends beyond the car itself to the overall ownership experience.