GOWRI MANICKAVASAGAM
With the increased safety measures and the coronavirus pandemic, there is an impact on our hands, which are doing way more than they are used to. Prevention is better than cure. As a socially responsive corporate the Himalaya Drug Company, one of India’s leading wellness brands, highlights the importance of nurturing and caring for our hands with Himalaya Hand Cream, through their latest film as part of the campaign, #LoveYourHands.
Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company, said, “Today, more than ever, hand hygiene and washing hands frequently has become important, and there is a growing awareness among consumers about the need for moisturizing hands after washing. While taking care of the sanitation needs, consumers are also worried about the harsh effects of constantly using soaps on hands. As a trusted wellness brand, Himalaya has always taken care of customers’ evolving needs. Himalaya Hand Cream is packed with natural ingredients that help prevent hands from becoming dry from regular washing. Our focus is to help people give much-needed love and care to their hands while keeping them clean and sanitized.”
Keerthika Damodharan, Brand Manager, Consumer Products Division – Marketing, The Himalaya Drug Company, added, “Due to frequent handwashing and use of sanitizers, many people are facing the problem of rough and dry hands. Using a specialized hand cream is recommended to get the best results for dry skin, instead of using any skin moisturizing cream that might not provide extra care. Our new communication, ‘Not just a skin cream’, highlights the importance of using a hand cream over any other skin cream for soft and supple hands. It underlines the importance of this special care that our hands deserve.”
Highlighting the insight behind this campaign, Chief Creative Officers at Mullen Lintas, Garima Khandelwal & Azazul Haque, said, “The insight for the film comes straight from the new reality that we are all living in. With the increased safety measures and the lockdown, there is an impact on our hands, which are doing way more than they are used to. While the visual language stands as a crucial part of our everyday lives, the track is youthful and vibrant, ensuring that the essence of the brand feels relatable. Hands that do so much deserve a little extra love and care, being the idea.”
The film, set in the present-day context, showcases all the work that our hands do while being engaged in house chores, frequent hand washing, sanitizing, cleaning, and emphasizes the importance of hand care. This TVC beautifully captures the day-to-day activities that are carried out, with a reminder that those busy hands deserve utmost care and nourishment.
The current scenario has brought the focus back on the importance of hand washing and hand hygiene. The situation has also called for a change in habits and more attention to cleanliness.
Regular washing of hands often leaves them dry and stretched. Himalaya Hand Cream is a powerful combination of natural herbs enriched with the goodness of Rose Myrtle and Cocoa Butter, which relieve dry and rough skin, help strengthen the skin’s barrier function, making our hands feel soft and supple. This non-greasy cream is quickly absorbed by the skin, thereby hydrating and improving skin texture, with a reminder for people of all age groups to moisturize their hands regularly.
