NE BUSINESS BUREAU
CHENNAI, JULY 29
In an effort to introduce environmentally friendly watches, Anne Klein, an American privately held company owned by WHP Global today announced the launch of ‘Anne Klein Considered’ in India on the occasion of ‘World Nature Conservation Day’.
Titan Company Limited has exclusive rights for Anne Klein watches in India. Designed with a thoughtful approach and ethically sourced materials, this modern line of 11 watches is designed keeping in mind four ideals: Authenticity, Thoughtfulness, Cultivation, and Community, a release issued here on Wednesday said.
The collection captures three innovations to make the product more sustainable – Responsible Leather, Powered by Sun and Renewable Plastic. Every watch in the collection has a solar-powered battery; powered not only by the Sun but any light source. The battery is completely rechargeable and will never need to be replaced. The watch gets fully charged when exposed to direct sunlight for 5 hours and can operate for about 4 months on a single charge.
The responsible Leather range uses plant-based vegan leather straps made from a host of organic materials like apple peels, pineapple & cork. Some of the watch straps have a recyclable cork lining. To avoid the damage associated with traditional plastics, the renewable Plastic collection uses cellulose acetate made from natural cotton and wood fibers instead of oil-based materials. The watches come with an elegant box made from 80% post-consumer waste, recycled paper and organic cotton.
Speaking about the collection, Suparna Mitra – CEO, Watches and Wearables Division, at Titan Company Limited said, “Addressing the evolving demands of environmentally conscious customers, we are thrilled to launch this special line of watches, Anne Klein Considered in the country. The collection is responsibly engineered and incorporates innovative and responsible leathers. Anne Klein Considered boasts of contemporary timepieces in trendy colors designed for the mindful and environment-conscious consumers of today.”
For the women who like a fine blend of style and elegance, these statement watches work perfectly whether at work or a brunch out with friends. The metallic timepieces come in the color palette of gold, rose gold and silver. The watches with leather straps resonate in a forest colour themes. Some of the timepieces entail exquisitely crafted Swarovski crystals that are ethically sourced and lead-free, that further add to their vintage charm.
Priced in the range of Rs. 9,499 – Rs. 14,995, consumers can shop for the collection at Helios stores across India, select World of Titan stores, Shoppers Stop, Lifestyle and Central.
Consumers can also shop this collection online at www.titan.co.in, helioswatchstore.com, and other online stores, the release added.
