NE BUSINESS BUREAU
CHENNAI, AUG 19
Mia by Tanishq, one of India’s most fashionable jewellery brands brings for the very first time, a new collection ‘The Princess Edit’ based on 7 popular Disney Princesses and their distinctive traits. The fascinating and exciting collection is an addition to Mia’s fine jewellery portfolio of 14 Karat gold and diamond jewellery, a release said.
Each of the Disney Princesses possesses admirable traits; whether it is Cinderella’s kindness or Ariel’s adventurous spirit or Belle’s intelligence, Rapunzel’s curiosity, Mulan’s courageous attitude, Jasmine’s independent nature or Snow White’s optimism, one can choose the trait that reflects them the most and be a #princessinaction in today’s modern-day. These iconic Disney Princesses with powerful personality traits have always been regarded as having remarkable influence during our early childhood days.
Mia by Tanishq’s new collection is an ode to the powerful attributes of Disney Princesses that the Mia woman resonates with, making her a #princessinaction in everyday life. The collection has a variety of Disney Princess themed pendants and earrings crafted with coloured stones and set in Rose Gold and Plain Gold.
Speaking about the new collection, Shyamala Ramanan, Business Head, Mia by Tanishq stated, “It has always been our aim to make women feel special with our designs that help women adorn and express the true essence of their personality. The launch of Mia’s Princess Edit collection with Disney is yet another effort to strive in the same direction and is the first in the line of many such brand collaborations in future.
The Mia woman is free-spirited, adventurous and stands up for her beliefs and values. Princesses reflects these values, and hence we are confident that our consumers will love the design inspiration we have taken and wear it as an extension of their personality. It is a great product to indulge oneself and also a wonderful gift to recognise the spirit of the princess in your loved one.”
‘The Princess Edit’ collection is now available across all Mia stores, select Tanishq stores and at https://www.miabytanishq.com/
