NE BUSINESS BUREAU
AHMEDABAD, NOV 24
Hygiene brand Livinguard AG has partnered with the legendary cricketer, former Captain of the Indian Cricket Team and current President of the Board of Control for Cricket in India (BCCI), Sourav Ganguly to be its brand ambassador for masks and gloves.
As a leader and role model in the world of cricket and beyond, Sourav Ganguly exemplifies the ethos of the Livinguard brand – to prioritize the protection of people and the planet. Livinguard’s revolutionary products can provide the ultimate protection and are available in three variants, the Street, Pro, and Ultra, the masks are reusable for up to 6 months. The limited-edition Sourav Ganguly masks treated with the Livinguard technology have been proven to destroy >99.9% of bacteria and viruses, including SARS-CoV-2, the virus that causes COVID-19.
Together, this association aims to create awareness around this unparalleled protection provided by Livinguard treated products and its value towards protecting the environment. India’s beloved “Dada” has always led by example, both on and off the field – by partnering with Livinguard, he has showcased this once again. By choosing the ultimate protection as he navigates this “new normal,” Sourav Ganguly paves the way for others to follow suit. This association with Livinguard AG reinforces “Dada’s” commitment towards the safety and wellbeing of the entire country. Livinguard AG is headquartered in Switzerland, with operations in India, as well as Germany, the USA, Singapore, Japan, and South Africa.
The announcement of Sourav Ganguly’s association took place through a virtual press conference in the august presence of Sourav Ganguly, Sanjeev Swamy, Founder, Inventor & CEO, Livinguard AG, Victoria Banaszak, Senior Vice President, Marketing, Livinguard AG and Ankit Mital, Director & Senior Vice President (Sales) at Livinguard, Asia. Through this association, Livinguard will also be launching a limited edition autographed Sourav Ganguly Street mask.
Commenting on his association with Livinguard AG, Sourav Ganguly, stated, “I am delighted to start the health innings with Livinguard. Face masks and gloves have become an extension of our daily attire. While doing my research on the right personal protection measures, I found that most face masks and gloves were either only preventive in nature or single-use. Livinguard face masks and gloves, on the other hand, are not only preventive but also protective. Livinguard technology has been proven to destroy 99.9% bacteria and viruses, including SARS-CoV-2, the virus that causes COVID-19. Furthermore, they are reusable and washable for up to 6 months, effectively replacing 210 single-use masks. This made my choice clear – Livinguard masks and gloves provide the ultimate protection to the user, safely and sustainably. At a time where we need to wear the right masks and gloves to protect ourselves during this “new normal”, we must also remain conscious of the impact it has on our planet. My ethics completely match with Livinguard’s vision and purpose. It is an honour to associate with a brand whose top priority is the safety and wellbeing not just of people but also the planet.”
Sanjeev Swamy, Founder, Inventor & CEO, Livinguard AG, stated, “When it comes to continuous disinfection, no other facemasks are created with the same care and intense R&D as we do at Livinguard. Ammonium, benzalkonium, chloride, silver: these are the toxic substances which masks available in the market commonly use and once it leaches, it can cause irreversible damage to our vital organs and the planet. Livinguard’s top priority is the safety and wellbeing of people and the planet. Livinguard masks are trusted because they rely on unique continuous disinfecting properties, which has been proven by some of the world’s leading scientific institutions. Freie Universität Berlin and The Department of Environmental Science at the University of Arizona, scientifically confirm our technology’s antiviral properties.”
Victoria Banaszak, Senior VP Marketing, Livinguard AG, added, “Mr Ganguly is an international cricketing icon whose grit and determination along with leadership capabilities are part of the Indian Cricket legacy. He is a respected leader in his own right. We are proud to be associated with India’s beloved Dada, since we recognise a common connection: Restless innovators, driven to reinvent and never content to let things be, because we know that there is a better way. For this reason, our association makes perfect sense. Livinguard has been working tirelessly to bring normalcy to your everyday lives, and sporting events are no exception. We are certain that we can support Sourav’s mission to bring normalcy “back to the pitch” with our ground-breaking antiviral Technology. From the air we breathe, to the water we drink, the places we go, everywhere in fact!”
The limited-edition autographed Sourav Ganguly mask will be launched at the end of this month. It will be available by sending an email to sales.india@livinguard.com or on eCommerce platforms like Nykaa and Flipkart at Rs 1,490.
