NE BUSINESS BUREAU
KOCHI, DEC 10
Muthoot Finance, India’s largest gold loan NBFC has won the title of “Most Trusted Financial Services” brand for the fifth year in a row according to TRA’s Brand Trust Report 2020 rankings.
The ranking is based on primary research conducted across 8000 unique brands from 323 categories. Inputs were gathered across various cities to draw consumer insights along with use of brand analytics.
Mr. Alexander George Muthoot, Deputy Managing Director, Muthoot Finance said, “Muthoot Finance is built on the 7 founding principles of ethics, values, reliability, dependability, trustworthiness, integrity and goodwill, and adheres to the highest standards of corporate governance.
We are delighted to win the most trusted financial services brand title which resonates closely with the company’s core principles as we are the guardians of trust who empower society to unlock the true potential of their emotional currency. We thank our customers, employees and all stakeholders involved in making this possible for the 5th consecutive year.”
Commenting on the ranking and on repeating the feat for the fifth successive year, N. Chandramouli, CEO, TRA Research said, “When a brand focuses on building trust with intensity, it not only leads to building brand trust, but also in forging long-term customer relationships.
By becoming the Most Trusted Brand in the category of Financial Services, Muthoot Finance has demonstrated its high consumer-centric focus”.
