NE BUSINESS BUREAU
NEW DELHI, JAN 21
Volvo Car India on Wednesday launched the all-new Volvo S60 in the country at an introductory price of Rs 45.90 lakh (ex-showroom). The introductory price of the 2021 Volvo S60 is only for a limited number of online bookings, which opened on Wednesday and can be made through the official website – www.volvocars.in – of the luxury automobile manufacturer. The deliveries of the cars booked in January and February will start from mid-March, a release said.
This is the first time that the company is taking bookings online only, as it recognizes the need to keep customers safe in the current times while giving them a hassle-free buying experience.
The exclusive Volvo Tre Kronor Experience Program will entitle the new S60 owners a host of priority and personalized experiences such as a dedicated Volvo relationship manager, doorstep solutions for certain services, complimentary pick-up and drop of cars for service-related needs, benefits for referring new customers, and rewards for new purchases.
“As a brand, we have saved more than 1 million lives through our safety innovations and we are committed to helping to save the next million. The new S60 is one of the safest sedans today and surely helps us save more lives,” Charles Frump, Managing Director – Volvo Car India, said.
“The new S60 is an exciting car and will attract people who like top-of-the-line luxury and safety features in their ride. As we open the bookings for S60, we want to make sure the customers remain safe while retaining the flexibility to book the car from anywhere. The online route achieves both these goals efficiently,” Frump added.
The car is built on Volvo Cars’ own Scalable Product Architecture (SPA) platform and has secured a five-star rating from Euro NCAP, which certifies cars based on their safety apparatus. The new S60 shares safety technology and infotainment system with the top-of-the-line 90 Series cars and award-winning XC60, all of which have achieved industry-leading safety ratings. This makes the new S60 one of the safest cars on the road.
The City Safety with Autobrake technology assists the driver in avoiding potential collisions and is the only system on the market to recognize pedestrians, cyclists, and large animals. In a world-first for the mid-size sedan segment, City Safety now also engages autobraking to mitigate oncoming collisions.
The Pilot Assist system – which supports the driver with steering, acceleration, and braking on well-marked roads up to 130km/h – has been upgraded with improved cornering performance. The S60 also includes Run-off Road Mitigation, Oncoming Lane Mitigation, and steering assistance systems.
The car’s Sensus Connect infotainment system is fully compatible with Apple CarPlay and Android Auto and keeps drivers connected at all times. The intuitive control is a tablet-style touch screen interface that combines car functions, navigation, connected services, and in-car entertainment apps.
