GOWRI MANICKAVASAGAM
With the growing importance of digital media, there has been a tectonic shift in the kind of content being created and consumed. The short video space is one of the fastest growing sectors in the country’s digital media landscape with homegrown platform MX TakaTak leading the way and emerging numero uno in a short time since its launch.
Amidst the burgeoning cricket fever that has engulfed the nation, MX TakaTak recently announced itself as the official short video partner for 7 teams and the platform marks another win as it becomes the platform of choice for global sports icon – Virat Kohli.
The Indian skipper will not only create fun and exclusive TakaTak Videos but also participate in Hashtag Challenges and Livestreams, offering his fans a chance to get a closer look at him off the field as well.
Virat has remained one of the undisputed leaders in terms of the number of followers for an Indian sportsman across all major social media platforms. Regarded as one of the top batsmen in the world, Kohli’s social media presence is dominated with moments leveraging cricket, and his posts on MX TakaTak will offer his fans insight into the candid moments from his life.
Talking about joining MX TakaTak, Virat Kohli said, “I’m really excited to have joined MX TakaTak. It’s the leading short video app and gives me a new place to share moments from my life and to have authentic conversations with my fans across the globe.”
Karan Bedi, CEO, MX Player and MX TakaTak said, “Short video platforms have until now been at the early part of the adoption curve, primarily led by the rapidly growing online influencer community to showcase their talent and build their fan base. However, with legendary cricketer Virat Kohli, who is India’s biggest celebrity as well as one of the world’s top stars, creating an account on MX TakaTak, we are now in the cultural mainstream.”
He further elaborated saying, “This space has changed a lot since the time we entered the market and has marked several high points in only a year. We are happy to be welcoming the Indian Cricket Superstar – Virat Kohli to the TakaTak family and look forward to being part of his life. With this move and many more to come, we want to offer our millions of users more delightful moments from their biggest idols’ lives”.
