NE BUSINESS BUREAU
ANAND, JUNE 9
Gujarat Cooperative Milk Marketing Federation on Wednesday said it has introduced an Aadhaar-based Amul Micro ATM facility for members of Anandpara Village Dairy Co-operative Society of Rajkot to provide a payment centre at the doorstep of milk producer members.
Amul Micro ATM system has been developed jointly by GCMMF (AMUL) and fintech firm Digivridhi, and banking partner Federal Bank arranged the cash delivery in villages.
Rajkot District Co-operative Milk Producers’ Union Limited, Gopal Dairy which is affiliated dairy union of Amul has taken the initiatives and taken concrete step to digitalize rural economy.
Gordhanbhi Dhamaliya, Chairman, Rajkot Dairy has virtually inaugurated the AADHAR- based Amul Micro ATM facility for the milk pouring members of Anandpara Village society. He said that any member can visit the milk society and withdrew the money thru Amul Micro ATM and get the payment immediately.
Valamjibhai Humbal, Vice-Chairman, Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) (Amul) congratulated team of Rajkot Dairy for implementation of such unique project and added, “This project will give the confidence to small, marginal and landless farmers and will cultivate saving habit for future needs.”
“With this Aadhaar-based Amul Micro ATM facility, milk producer members of Anandpara Village Dairy Co-operative Society of Rajkot are linked to a digital payment system. Member unions of GCMMF will roll out the Amul Micro ATM project in all village cooperative societies soon,” GCMMF Chairman Shamalbhai Patel said in a statement.
GCMMF Managing Director R S Sodhi said under the project, around 4,000 village milk cooperative societies across Rajkot, Surat, Bharuch and Surendranagar districts were surveyed to get an idea about the actual difficulties faced by them.
“Member unions of GCMMF had opened more than 25 lakhs bank accounts for milk producer members after demonetisation.
“He also informed that there are three main advantages of the project, increase in transparency in all financial transactions as well as the creditworthiness of individuals, which would be beneficial for them for availing any kind of loan. It will further cultivate the habit of savings,” he added.
Vinod Vyas, Managing Director, Rajkot Dairy has conveyed his sincere thanks to all Chairmen and Managing Directors who attended the function. He has also informed that under the project not only milk producer members but all villagers will be benefited. He also congratulated the dedicated staff of Rajkot dairy, Digivridhi (Fintech) and Federal bank for successful implementation of pilot project.
Raghvan from Digividhhi, Executive Director, Federal Bank, Atul Kumar Agrawal, Senior General Manager (Finance), GCMMF were also present on the occasion.
It is pertinent to note that member unions of GCMMF are already making digital payment of around Rs. 140 to Rs. 150 crores per day to its village societies.
