NE BUSINESS BUREAU
LONDON, JUNE 25
Nothing, a new London-based consumer tech company, on Friday announced its foray into India in partnership with the country’s homegrown e-commerce marketplace, Flipkart. With decades of customer experience and robust delivery capabilities, Flipkart will play an integral role in building Nothing’s presence in India and launching its highly anticipated true wireless earbuds ear (1), says a release.
Announced in January 2021, Nothing is on a mission to remove barriers between people and technology to create a seamless digital future. Nothing’s debut product, ear (1) will combine notes of transparency, iconic form, and refined functionality. It is the starting point that will define the artistry, confidence and craftsmanship that will carry Nothing products and services for years to come.
“At Nothing, we aim to create easy to use consumer tech products with iconic designs that will bring differentiated value to our users in India and around the world,” said Manu Sharma, Vice President and General Manager, Nothing India. “For the upcoming launch of ear (1), we are excited to partner with Flipkart as we mark Nothing’s entry in India. Flipkart’s pan-India supply chain will be instrumental in reaching Nothing customers and delivering a superior end-to-end product experience, which is very important to us.”
The India launch of Nothing ear (1) will happen alongside the global launch of the product by Nothing which is a testament to the importance of the market to the new UK brand.
“India is one of the fastest growing audio devices markets in the world and is expanding rapidly on the back of the work from home culture and customers seeking high performance devices to suit their evolving needs,” said Rakesh Krishnan, Senior
Director, Electronics at Flipkart. “In this endeavour, Flipkart is at the forefront of meeting the needs of Indian customers and delivering best-in-class technology across the country and we are happy to be Nothing’s partner of choice for their India foray and introduce Nothing ear (1) this summer.”
Flipkart will offer Nothing ear (1) with fast doorstep delivery and No Cost EMI.
