NE BUSINESS BUREAU
AHMEDABAD, JUNE 30
In recent times we all have seen how cleanliness has become an important condition for maintaining health and well being across the world. How sanitation solutions have worked flawlessly to stop the spread of germs and viruses. Good hygiene is essential to stay healthy. Significantly, there has been a significant change in consumer-behavior towards understanding the role of cleanliness in the Covid-19 and post-COVID society, a top official said.
Recognizing this change, Century Pulp & Paper on Tuesday launched a new range of Facial Tissues. Century Pulp & Paper has introduced five new range of Hygiene and Wellness Solutions under the brand name Birla Care, keeping in mind the current situation and hygiene of the consumers.
Commenting on the launch, Century Pulp & Paper CEO JP Narayan said, “Diseases are increasing due to uncleanness and unhygienic activities in the country. In such a situation, with the aim of keeping ourselves and our people clean & hygiene, the company introduces new products of cleanliness and wellness solutions in the form of wet wipes and pocket tissues to the customers with the tagline of ‘Caring for You, Your Family and Mother Earth,’ which are hygienic & durable.’
He said that Birla Care Wipes are not only good for the consumers but also for the environment. Made from 100% nature-based, biodegradable, compostable, nonwoven fibers. To cater to the diverse needs and diverse spectrum of customers, the brand has launched 5 exclusive types of wipes – Perfumed Floral Wipes, Aqua Perfumed Wipes, Baby Wipes, Disinfectant Wipes, Medicated Bath Wipes.
Also to help people freshen up on the go, Century Pulp & Paper launched Pocket Tissue by Birla Care. Two ranges have been launched under this range Perfumed Pocket Tissue, Non Perfumed Pocket Tissue.J P Narayan, CEO, Century Pulp & Paper, said, “Century Pulp & Paper underscores the fact that we have transitioned operations with the primary objective of creating awareness about cleanliness. Additionally, Century Pulp & Paper also plans to launch many more hygiene and wellness solutions in the coming years.”
