NE BUSINESS BUREAU
ANAND, JUNE 30
Amul milk will be costlier by Rs 2 per litre from Thursday, July 1, across Ahmedabad and Saurashtra of Gujarat and Delhi NCR, the Gujarat Cooperative Milk Marketing Federations announced on Wednesday.
In Ahmedabad the price of Amul Gold will be Rs. 29 per 500 ml, Amul Taaza will be Rs. 23 per 500 ml, and Amul Shakti will be at Rs. 26 per 500ml.
The price rise will be effective on all brands of Amul milk, including Gold, Taaza, Shakti, T-special, as well on cow and buffalo milk etc. The price is being hiked after a gap of nearly one year and five months, officials said. An increase in the production cost is the reason behind the price rise, the company said.
“Prices of Amul milk will be increased by Rs 2 per litre across India from tomorrow. The new prices will be applicable on all Amul milk brands like Gold, Taaza, Shakti, T-special, as well on cow and buffalo milk,” said RS Sodhi, Managing Director, GCMMF, which markets Amul brand of milk and dairy products. Sodhi said the hike in the milk price became necessary due to the rise in food inflation.
Justifying the price rise, Sodhi said, “The cost for packaging has gone up by 30 to 40 percent, the transportation cost by 30 percent, and the energy cost by 30 percent, which led to the increase in the input cost.” .
“The increase of Rs 2 per litre translates into a 4 percent increase in MRP, which is much lower than average food inflation,” the company statement read.
“Given the increase in input costs, our member unions have also increased farmers’ price between Rs 45 and Rs 50 per kg fat, which is more than 6 percent over the previous year,” the company said.
The price rise in turn will benefit milk producers as it is the company’s policy to pass on almost 80 paise of every rupee paid by consumers for milk to the milk producers.
Milk price was last revised in December 2019.
