NE BUSINESS BUREAU
AHMEDABAD, JULY 17
Ooka has recently announced a landmark association in India with 4 airports – Delhi International, Ahmedabad, Lucknow, and Mangalore. Thus giving brands a unique opportunity to advertise to the premium airport audience at affordable pricing.
At present Ooka Airport Radio reaches an audience of 80 million premium consumers. Ahmedabad Airport will have its own in-airport radio channel, where they will be entertained by regional, and Bollywood music & be advertised to, in Gujarati, English, and Hindi.
Ooka Airport Radio with its latest real-time announcement feature is unveiling a new, smart and advanced technology made specifically for Airports, to make advertising jingles more captivating, adequate, and soothing for the listener. Without any satellite rights or radio frequency, Ooka Radio is set to launch this new disruptive technology at airports with the highest tier of services & sound. The tech for this new radio is internet-based. CEO & Founder, Amit Chawla said.
“Internet will be the new lifeline of living by 2025 & it will be 6th element for living. With this technology, every corner of the airport will be covered and spanned with the same voice bands in a balanced approach with High-Definition music. This is the first time for such quality of voice and audio to be experienced, at an international level,” Chawla added.
The major application of this technology is for advertisers. With this innovation, an ad can be created and aired within seconds, as the entire process of; scripting, production, and going on-air is simplified by experts at Ooka. This will be a huge landmark in moment marketing for brands who want to tap into the airport audience within seconds of something going viral or trending.
Amit Chawla, CEO, and Founder of Ooka Radio said “With our out-of-the-box approach towards radio advertising, we have been able to give brands an affordable opportunity to reach millions of new audiences. We have further democratized Airport advertising and now anybody can make their brands reach an international or regional audience through Airports.”
