NE BUSINESS BUREAU
MUMBAI, JULY 19
Taiwanese tech major’s Indian firm ASUS announced the launch of its ‘Thoughtfully Simple’ yet highly affordable range of Chromebooks, which are designed to enable millions of Indian customers to digitally access education, ecommerce, social interaction and work. At the launch, ASUS introduces 4 models namely ASUS Chromebook C214, C223, C423 and C523, respectively, and in all, 6 variants at prices, ranging from ₹17,999 to ₹24,999. The new range of Chromebooks will be available on Flipkart from July 22nd onwards, says a joint release.
ASUS Chromebooks are a range of budget-friendly laptops powered by Google’s Chrome OS, and Intel Processors enable seamless sync with user’s Android smartphone. ASUS Chromebooks have Google’s familiar user interface with access to Million+ Apps on Google Play Store that makes it easy for Android Smartphone Users to adapt to ASUS Chromebooks.
Powered by ultra-efficient dual-core 64-bit Intel processors, 4GB of LPDDR4 RAM, and Micro SD expansion up to 2TB and up to 10 hours of battery Life, the ASUS Chromebooks enable the students and young professionals to pursue uninterrupted learning and multitasking. These new range of Chromebooks from ASUS come with HD camera, stereo loudspeakers, dual-band Wi-Fi 5 and up to Bluetooth 5.0 for superior online two-way learning and video conferencing. These super light-weight devices allow for super effortless mobility for children and grownups alike.
ASUS Chromebook C223 gives consumers effortless mobility with its ultra-light 1000g weight, and has one of the thinnest profiles of any 11.6-inch Chromebook although priced at ₹17,999. While, ASUS Chromebook C423 & C523 incorporates 14” and 15.6 inches of screen sizes respectively, with up to 80% screen-to-body ratio thanks to NanoEdge display and sleek design profile. ASUS Chromebook C423 and C523, are available in both touch and non-touch variants, with prices range from ₹19,999 to ₹24,999. Lastly, ASUS Chromebook Flip C214, specially designed for students, with its 360-degree convertible touch-screen display, dual cameras that include a special world-facing autofocus camera. This device, allows students to explore and learn in a totally new way in tablet mode. Built highly rugged yet sleek, this device is certified military-grade durability and priced at ₹23,999.
Commenting at the launch, Dinesh Sharma, Business Head, Commercial PC and Smartphone, System Business Group, ASUS in India said, “We are excited to introduce our ‘Thoughtfully Simple’ yet ‘Transformative’ ASUS Chromebook series, which is designed to ensure extremely intuitive and user friendly computing experience for modern day learners and modern day cloud focused enterprises.” He further added, “We will be also announcing a range of community support activities for ASUS Chromebook users and share a range of resources that will help consumers make use of their Chromebook Thoughtfully Simple.”
Rakesh Krishnan, Senior Director, Electronics at Flipkart said, “The new normal of virtual learning and remote working has increased the need for faster and more affordable laptops. As the country’s home-grown e-commerce marketplace, we closely assess our customer’s evolving needs and have been the chosen destination to fulfil them. We work closely with our brand partners to expand the range of products on the platform, especially the technologically advanced computing devices, given the rise in demand. We are happy to make available ASUS’ new range of Chromebooks on our platform which will play a key role in shaping students’ academic journey and enabling remote working with its cutting-edge technology”.
According to Flipkart, there has been a significant jump in the demand for wider screen and affordable laptops for work, learning and entertainment purposes since the onset of the pandemic and the shift to online learning. The introduction of ASUS’ new range of Chromebooks on Flipkart will significantly aid the learning journey of students in an affordable manner.
