Škoda Auto India announces winner of  ‘Camouflage With Škoda’ design contest

• Winning design has been applied on the testing prototype of the upcoming ŠKODA SLAVIA midsize premium sedan.
• Shreyas will travel to Prague to meet the Head of Design of ŠKODA AUTO a.s
• Ben Stewart has been announced as the runner up for this contest

NE BUSINESS BUREAU

AHMEDABAD, OCT 11

ŠKODA AUTO India has announced the winner of the Camouflage design contest after receiving an overwhelming response from thebudding Indian designers. Shreyas Karambelkar from Badlapur, Maharashtra has been awarded with the winner’s title by the esteemed jury. Shreyas will travel to Prague to meet the Head of Design, ŠKODA AUTO a.s. Oliver Stefani, at the ŠKODA headquarters. In addition, the winning design will be applied on the testing prototype of the upcoming ŠKODA SLAVIA midsize premium sedan, under the India 2.0 project.

 Zac Hollis, Brand Director – ŠKODA AUTO India, said, “We at ŠKODA AUTO India congratulate Shreyas Karambelkar for winning the “Camouflage with ŠKODA” contest. His design reflected a homogenous blend of Indian and Czech art cultures. We want to congratulate the runners-up for putting up a healthy competition, and the designs submitted  kept the jury contemplating for a long time. We would also like to thank all the participants for coming forward and making the contest a success.”

Ben Stewart from Tirunelveli, Tamil Nadu has been chosen as the runner – up and wins a design tablet. The other three finalists will be awarded ŠKODA gift bags. This unique design contest was announced in August wherein the participants were asked to submit a design ofa camouflage for ŠKODA AUTO’s upcoming mid-size premium sedan in India. More than 200 entries were received from across India for the contest which was open till 18^thAugust 2021.Before announcing the winner, the top five shortlisted designs were passed through the production, durability, and applicability processes.

The concept of Shreyas winning design is a mixture of Indian motifs – the Peacock and Lotus, Czech glass art, and Cubism. The colors used in the design are warm and represent the Indian culture.

The concept of Ben’s winning design is  inspired by the simplicity of basic regular shapes, themed over the contrasting ŠKODA colour palette.

The contest was judged by Gurpratap Boparai, Managing Director – SAVWIPL, Mr. Zac Hollis, Brand Director – ŠKODA AUTO India and  Oliver Stefani, Head of Design – ŠKODA AUTO a.s. The evaluation process spanned across various criteria, which was led by creative and technical expertise. Each design was judged for its innovation, aesthetics, functionality, ergonomics, impact, utility and the emotional quotient. The contest was open to any individual above 18 years of ageand was extended to design studios, companies, universities, design students and design professionals.