- The company is in talks with three upcoming Gujarati movies for the NFT release
- NFTs are crypto digital assets that exist within a blockchain. It’s unique and exclusive. Every NFT comes with its own unique code and it cannot be replicated
- We also plan to have a prediction game on our platform where fans predict movie openings, reviews, screen time and win AIO tokens in return.
- We want to build a platform where regional production houses and artists can find sponsors for their upcoming movie, songs or shows by pre-launching NFTs.
- Last year, Big B had sold the recitation of his father’s iconic poem ‘Madhushala’ in the form of NFTs that fetched around Rs. 7 crores.
NE BUSINESS BUREAU
AHMEDABAD, JUNE 9
With Bollywood celebrities increasingly launching digital assets through Non-Fungible Tokens (NFT) to generate further revenue and awareness, an Ahmedabad-based start-up is coming up with Gujarat’s first NFTs for the entertainment sector, especially for Gujarati movies.
Founded by Manit Bhatia, AIO Fans is coming up with a unique platform where fans can engage with their favourites stars and production houses by buying NFTs of their auditions or favourite movie scene or songs, unseen footage. The company is launching their NFTs for the upcoming Limelight Productions’ film ‘Saatam Aatham’ and in talks with three other upcoming Gujarati movies for the NFT release.
Speaking about the development, Manit Singh Bhatia, Founder, Act It Out, said, “AIO fans is a fan engagement platform which is launching a complete NFT for an upcoming Gujarati movie ‘Saatam Aatham’ releasing on July 1, 2022. We are planning to launch their various types of NFTs. We have the rights for the movie and we want to make sure that we set the trend right for all other artists and production houses.”
NFTs allow artists to create unique digital works, in whatever form can be imagined, and sell these directly to fans and collectors via Blockchain. The continuing growth of NFTs has transformed many industries and is poised for overwhelming growth over the next decade.
Bhatia added that “The idea with AIO fans is to create a platform where fans can engage with their favourite stars and production houses by buying NFTs of their auditions or favourite movie scene or songs, unseen footage. We plan to build a platform for fans to interact, meet and greet with each other and celebrities, having engagement activities like concert tickets, movie premieres, Insta-lives and various other community building activities. We plan to build an exclusive fan club where the AIO FANS NFT holders are gaining membership access to a club whose benefits and offerings will increase over time.
We also plan to have a prediction game on our platform where fans predict movie openings, reviews, screen time and win AIO tokens in return.
We want to build a platform where regional production houses and artists can find sponsors for their upcoming movie, songs or shows by pre-launching NFTs. We strongly believe this is a massive space to get into as not every artist/production house can make their own platform and since we are already in the audition space since 2017 it gives us an immense edge over others.
Our first step right now is the same with launching a complete NFT for an upcoming regional movie (Gujarati) releasing on July 1st, we are planning to launch their NFTs is various types starting from Thursday, 9th June we have the rights for the movie and we want to make sure that we set the trend right for all other artist and production house.
In the last one year, many Indian celebrities have joined the NFT bandwagon. Amitabh Bachchan, Salman Khan, Rajinikanth, Sunny Leone, Dinesh Karthik, Kamal Haasan, Manish Malhotra, Yuvraj Singh are the only few names who have launched their NFTs. Last year, Big B had sold the recitation of his father’s iconic poem ‘Madhushala’ in the form of NFTs that fetched around Rs. 7 crores. Recently, 1000 NFTs were released as a part of KGF Chapter 2 promo and with no surprise, all gone within the minutes from the release.
