CHENNAI, JUNE 13
In line with Prime Minister Narendra Modi’s vision of making India a global manufacturing hub, Royal Enfield, the oldest motorcycle brand in continuous production since 1901, having its manufacturing base in Tamil Nadu, manufactures and sells world-class motorcycles in the range of 350cc to 650 cc in India and abroad, says a top official of the company.
The manufacturing facilities located in Thiruvottiyur, Oragadam and Vallam Vadagal near Chennai, produce a distinctly unique range of motorcycles such as the Classic 350, Meteor 350, Himalayan, Scram 411, Interceptor and Continental GT 650 twin, and the iconic Bullet 350. Among the three facilities, Royal Enfield manufactures over 3,000 motorcycles per day from its factories and has an installed production capacity of 1.2 million units a year.
- In the last 2 months of April and May 2022 alone, Royal Enfield has exported around 20,000 motorcycles to countries like America, Japan, Europe and Brazil and has made India proud.
- Royal Enfield motorcycles are now sold in over 60 countries across the world
- With robust plans of a strong line-up of global motorcycles, sharp focus on growing the retail network, Royal Enfield is confident about replicating the India success story across the world: B Govindarajan, CEO of Royal Enfield
- Since its debut in India in September 2021, the new Classic has been launched across APAC, Europe, and Americas and receivedexcellent response from experts and consumers alike and has won numerous awards and accolades.
Over the last decade, Royal Enfield has become an aspirational motorcycle brand for many youngsters and riders in India- not only for its motorcycles but for its wide range of apparel as well. Today, with its strong global expansion the brand has become the preferred choice for many international customers as well. Royal Enfield motorcycles are now sold in over 60 countries across the world and are continuing to build a strong motorcycling community in other markets as well like in India. In the last 2 months of April and May 2022 alone, Royal Enfield has exported around 20,000 motorcycles to countries like America, Japan, Europe and Brazil and has made India proud.
Speaking about this development, B Govindarajan, CEO of Royal Enfield said, “Royal Enfield completed 120 years in December 2021. We are proud that our popular models like Bullet, Classic, Himalayan, Meteor and Interceptor are performing well not only in India but also globally. This was possible because of the dedication and commitment of our employees at Royal Enfield and the affinity and loyalty of our customers. There is tremendous headroom for growth in global markets for Royal Enfield and we believe we are at an inflection point in international business. With robust plans of a strong line-up of global motorcycles, sharp focus on growing the retail network, Royal Enfield is confident about replicating the India success story across the world.”
He further added, “We have recorded between 80% and 100% growth (in overseas sales) y-o-y over the past few quarters, and a more than 40% increase in volumes as compared to 2019-20. Today, we are a global Indian brand with our motorcycles being designed across the UK and in India, manufactured in India and ridden around the world.”
