NE SPORTS BUREAU
MUMBAI, JUNE 22
Tamil Nadu Premier League (TNPL) on Wednesday announced that it has entered into an exclusive partnership with FanCraze, the cricket metaverse company, to issue digital collectibles and build Web 3.0 experiences. This association with FanCraze, the leading startup in the sports-tech space, makes TNPL the first ever Indian cricket league to foray into digital collectibles and NFTs.
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“Tamil Nadu Premier League is proud to partner with FanCraze, and build new ways for our fans to engage with cricket both on and off the field,” said RS Ramasaamy, Honorary Secretary, Tamil Nadu Cricket Association.
- We will debut the first set of TNPL NFTs during this season of the tournament and are excited for our fans to own their favourite moments from future games and our archives: RS Ramasaamy, Honorary Secretary, Tamil Nadu Cricket Association.
- FanCraze also became the first ever NFT partner of the BCCI with its sponsorship of the Women’s T20 Challenge
“We will debut the first set of TNPL NFTs during this season of the tournament and are excited for our fans to own their favourite moments from future games and our archives.”
Anshum Bhambri, CEO of FanCraze remarked, “FanCraze is shaping the next generation of sports-based collectibles and gaming with its thriving cricket NFT marketplace and games like the FanCraze Flash. Our partnership with the TNPL will further strengthen our position in the Indian cricketing ecosystem and allow us to introduce our innovative products and offerings to a new set of fans”.
FanCraze’s marketplace went live in early February and has recorded substantive traction and high levels of fan engagement while it is still in early beta. FanCraze also became the first ever NFT partner of the BCCI with its sponsorship of the Women’s T20 Challenge.
FanCraze launched ICC’s NFT program to kickstart the cricket metaverse. In addition to the ICC, FanCraze partners with Cricket West Indies (CWI), Delhi Capitals, Chennai Super Kings, and a number of yet-unannounced marquee teams, leagues and cricket stars that give the company an NFT portfolio of more than 25,000 cricketers.
Play your first Flash game and earn rewards at: https://www.fancraze.com/flash
